Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic  <a href= "https://creators.riverside.fm/podtastic">Riverside.Fm</a>  YouTube Shorts are getting millions of views… but does that actually help your podcast grow? In this episode, I break down the surprising truth behind going viral on YouTube—and why it didn’t move the needle for my podcast downloads. With over 3 million views and two Shorts hitting 1 million+ each, you’d expect some kind of boost in podcast listeners, right? Yeah… not so much. We’ll unpack: <ul> <li>The growing confusion between YouTube videos and actual podcasts</li> <li>Why visibility doesn't equal engagement</li> <li>How platforms like YouTube, Spotify, and Apple are changing what "podcast" means</li> <li>The pros and cons of leaning into video-first content as a podcaster</li> <li>Why audio-first storytelling still matters (a lot!)</li> <li>Tips to make sure your content format fits your audience, not just the trend</li> </ul> Whether you're experimenting with Shorts, full-length interviews, or staying true to RSS audio, this episode gives a reality check on what really helps grow a loyal audience. Spoiler: It’s not just about flashy numbers—it’s about meaningful connection. 🎯 Ideal for: <ul> <li>Indie podcasters wondering if they need to do video</li> <li>Creators confused by mixed results on YouTube</li> <li>Anyone trying to grow a podcast audience the smart, intentional way</li> </ul> 🔗 Check out the YouTube channel for video content: <a href= "https://youtube.com/@PodtasticAudio">youtube.com/@PodtasticAudio</a> 🌐 For more podcasting resources: <a href= "https://podtasticaudio.com/">PodtasticAudio.com</a> The Podtastic Playbook: How to Build, Grow, and Monetize Your Podcast <ul> <li><a href="https://a.co/d/93opgp5">Amazon Kindle </a></li> <li><a href= "https://books.apple.com/us/book/the-podtastic-playbook-how-to-build-grow-and/id6742413566"> Apple Books</a></li> <li><a href= "https://www.barnesandnoble.com/w/the-podtastic-playbook-christopher-smith/1147047192;jsessionid=2FED6A2643EC5C09A9BBB4BFE2285320.prodny_store01-atgap08?ean=2940181263857"> Barnes and Noble</a></li> <li><a href="https://books2read.com/u/mYkMPG">Other Bookstores</a></li> </ul> Podgagement® (formerly “My Podcast Reviews”) is all about simplifying your podcasting and helping you engage your audience and grow your podcast! <a href="https://podgagement.com/?ref=679">Podgagement Link </a> Timestamps 00:00 - Why my YouTube Shorts hit 1M+ views but didn’t grow my podcast 01:27 - Is YouTube a podcast platform or just pretending? 02:14 - Tools like Riverside.fm that simplify video + audio production 02:50 - The YouTube-only podcast confusion 03:24 - What people consider a podcast in 2025 04:10 - The podcasting world’s obsession with video 04:48 - Why YouTube ≠ podcasting (but it can still help) 05:49 - How I’ve used YouTube as a creative playground 07:28 - Shorts vs. long-form podcast videos: What works? 08:56 - The crazy stats: 3M+ views, 1M+ per short 10:11 - Tons of comments, zero impact on podcast downloads 11:02 - Video visibility ≠ podcast engagement 12:18 - When video compliments your content (like movie reviews) 12:57 - True audience engagement starts with meaningful audio 13:41 - Speak to one listener, not a crowd 14:38 - Why audio is easier (and often better) than video 15:54 - Sad truth about YouTube video metrics 17:02 - Value real engagement over inflated video stats 17:45 - YouTube hopping on the podcasting train 18:20 - Use video to promote—not replace—your podcast 18:59 - Final thoughts: Follow your passion, audio or video 19:32 - Where to find my book and all things Podtastic 20:07 - Thanks for listening and happy podcasting! #podcasting #indiepodcaster #youtubeshorts #videopodcast #podcastgrowth #podcastertips #audiopodcast #podcaststrategy #podcastmarketing #contentcreation #youtubemarketing #viralvideo #creatoreconomy #shortformvideo #podcastcommunity #youtubeviews #rsspodcast #podcastlife #podcastcontent #podcastingadvice #growyourpodcast #podcastingforbeginners #youtubecreators #videocontentstrategy #podcastbranding

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