#308 Sales Alignment | In this session from Drive 2025 titled “Building Pipeline in the Shiny Object Era”, <a href="https://www.linkedin.com/in/demandjen1/">Jen Allen Knuth</a> unpacks why deals stall even when your product is objectively better, how the explosion of shiny tools and AI noise is making it worse, and why most teams are unintentionally fueling the problem with me-centric messaging. Jen shares the two zero-dollar exercises every team should run to quantify how much pipeline they’re losing today, align sales and marketing around the true blocker, and rebuild outbound messaging that creates curiosity.PS. Want to join us at Drive 2026? Head over to<a href="http://exitfive.com/drive"> exitfive.com/drive</a> to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: <a href="https://www.exitfive.com/newsletter">https://www.exitfive.com/newsletter</a>Check out the Exit Five job board: <a href="https://jobs.exitfive.com/">https://jobs.exitfive.com/</a>Become an Exit Five member: <a href="https://community.exitfive.com/checkout/exit-five-membership">https://community.exitfive.com/checkout/exit-five-membership</a>***This episode of the Exit Five podcast is brought to you by our friends at <a href="https://paramark.com/">Paramark</a>. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.Slots are limited, so act fast. Head to <a href="https://paramark.com/brand-consult">paramark.com/brand-consult</a> to claim your spot. Trust us, this is worth your time.***Thanks to my friends at <a href="https://www.hatch.fm/">hatch.fm</a> for producing this episode and handling all of the Exit Five podcast production.<ul><li>They give you unlimited podcast editing and strategy for your B2B podcast.</li><li>Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.</li><li>Visit <a href="https://www.hatch.fm/">hatch.fm</a> to learn more</li></ul>

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