In this episode of the Fitness + Technology Podcast, host Bryan O’Rourke is joined by Eddie Arpin, Co-Founder of OfferingTree, a comprehensive website, scheduling, and payment solution designed specifically for wellness professionals. OfferingTree empowers coaches, yoga instructors, personal trainers, mindfulness teachers, and other wellness practitioners by streamlining digital operations, so they can focus on delivering exceptional client experiences. In this conversation, Eddie shares the journey behind OfferingTree, his insights into the evolving needs of wellness professionals, and practical advice on building trust, improving client engagement, and leveraging digital tools effectively. One Powerful Quote: 16:06: “Trust is the most valuable commodity in the world now.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:47: Eddie shares his software background and the origins of OfferingTree. 5:24: Bryan and Eddie talk about common pain points for wellness professionals.  9:37: Bryan asks Eddie about the value and impact of SMS marketing. 12:26: Eddie goes into evolving trends in content strategy and SEO. 14:57: Eddie shares his thoughts on payment processing and earning customer trust. 17:14: Bryan and Eddie discuss why tech stack integration matters more than ever. 25:54: Bryan wraps up the interview with Eddie imparting his final pearls of wisdom. Bullet List of Resources: <a href= "https://www.offeringtree.com/">https://www.offeringtree.com/</a> <a href= "https://www.edelman.com/trust/2025/trust-barometer">https://www.edelman.com/trust/2025/trust-barometer</a> Guest Contact Information: <a href= "https://www.linkedin.com/in/eddiearpin/">https://www.linkedin.com/in/eddiearpin/</a> <a href= "https://x.com/fifth_eddie">https://x.com/fifth_eddie</a> <a href= "https://www.bryankorourke.com/">https://www.bryankorourke.com/</a> <a href= "https://www.linkedin.com/in/bryankorourke/">https://www.linkedin.com/in/bryankorourke/</a> <a href= "http://www.fittechcouncil.org/">http://www.fittechcouncil.org/</a> <a href= "https://www.youtube.com/user/bko61163">https://www.youtube.com/user/bko61163</a>

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