<h2>A Dialogue with Justin Jackson and Alban Brooke</h2><p>Just in Jackson from <a href="https://links.podcastingresources.com/transistor" rel="noopener noreferrer" target="_blank">Transistor.fm</a> is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin.</p><p>Later that same week Alban Brook from <a href="https://supportthisshow.com/buzzsprout" rel="noopener noreferrer" target="_blank">Buzzsprout</a> reached out and so I combined the interviews to show multiple points of view about Apple's HLS implementation not that more hosts are being approved to connect to Apple via their API.</p><h2>Justin's View is Based On Younger People</h2><p>While I have no children Justin has a few and he explained how watching them he sees them move from watching video to switching to audio. So the HLS video in Apple supports this (and it's already available on YouTube music, and Spotify. This explains why Justin would have a viewpoint different than mine.</p><p>Dialogues are amazing, and you just might learn something. Try one today. They are free!</p><h2>Alban's View on The "Give People What They Want" focus of Apple Podcasts</h2><p>When you go to YouTube, they drown you in options as they try to get you to click on anything. With Apple's new video options, when you log into Apple, you primarily see the shows that you've told Apple you want to see. Consequently, it may be a better experience. Kevin Finn on the Buzzcast show compared YouTube and the horrible experience to going to the movies, where everything is overpriced and the floor is sticky. The experience isn't as good.</p><h2>Don't Take on Too Much</h2><p>If you're a video creator already, adding your show to YouTube seems like a no brainer, and Alaban and Just both mentioned that when people signed up to be beta testers, many of the people chomping at the bit were already video creators.</p><p>Justin mentions that much like coloring, you start with three colors and learn how to keep people engaged. Then start adding more colors. With podcasting it may make more sense to start with audio, and then add video.</p><h2>We are in a Wait and See Period</h2><p>We don't actually know if this is going to take off. While we don't expect Apple to topple YouTube, we are interested to see just how many people jump on board. Both companies mentioned the benefits of being an early adopter.</p><h2>Pricing for HLS Hosting</h2><p><strong><a href="https://links.podcastingresources.com/transistor" rel="noopener noreferrer" target="_blank">Transistor</a></strong> offers HLS video on any package of of $49 and higher.</p><p><strong><a href="https://supportthisshow.com/buzzsprout" rel="noopener noreferrer" target="_blank">Buzzsprout</a></strong> offers 6 hours a month for $30 ($25 if you purchase yearly).</p><p><strong><a href="https://supportthisshow.com/captivate" rel="noopener noreferrer" target="_blank">Captivate</a></strong> is $19/month with an additional $12 for video.</p><p>Keep in mind <a href="https://links.podcastingresources.com/transistor" rel="noopener noreferrer" target="_blank">Transistor</a> and <a href="https://supportthisshow.com/captivate" rel="noopener noreferrer" target="_blank">Captivate</a> operate on a "As many shows and episodes as you want (but you bill goes up depending on downloads/traffic). <a href="https://supportthisshow.com/buzzsprout" rel="noopener noreferrer" target="_blank">Buzzsprout's</a> model is a "per show" fee, but you can have as many downloads as you want.</p><p>For more information on other hosts as they are added see this article on <a href="https://podnews.net/article/video-podcast-hosting-pricing" rel="noopener noreferrer" target="_blank">Podnews</a>.</p><h2>The Bridge Podcast on YouTube</h2><p>Justin shared the story of <a href="https://www.youtube.com/@themansbridgepodcast" rel="noopener noreferrer" target="_blank">The Bridge with Peter Mansbridge</a> a former Candaian broadcaster who has now moved to YouTube who is having great success without amazing Thumbnails and fancy studios.</p><h2>Acquired Charges Millions for Sponsorship</h2><p>There are always shows that break the mold, and <strong><a href="https://www.acquired.fm/" rel="noopener noreferrer" target="_blank">Acquired</a></strong> is one of them. They do limited shows that engage a certain audience (CEOs), and consequently are <a href="https://partner.acquired.fm/" rel="noopener noreferrer" target="_blank">charging millions</a> for sponsor a season (and are already sold out). They describe their show as, "We (Ben and David) personally invest 100+ hours each to research and produce a ~4 hour "conversational audiobook,” telling a company's complete history and strategy.</p><h2>Spotify's Video Options are Blurry</h2><p>I am always cautious about Spotify. We all know they are not fans of RSS, and they like to make features that only work in Spotify. In a recent article at Podnews, Jame Cridlan explains how uploading a video from your media host into Spotify <em>may</em> lock you into using the media host (where an RSS enables you to redirect the feed). There is talk that Spotify may manually be able to switch your show back to RSS (with consequences). My point is we <em>currently don't know</em> so if you plan on posting video to Spotify, you might setup a free hosting account and uplaod the video there. ( I do that for my "<a href="https://open.spotify.com/show/1jzWSbNEGe5LnmtA3m2H8D?si=9d9a269d3b4a4b80" rel="noopener noreferrer" target="_blank">Ask the Podcast Coach</a>" show).</p><h2>Mentioned In the Show</h2><p><a href="https://www.schoolofpodcasting.com" rel="noopener noreferrer" target="_blank">School of Podcasting</a></p><p><a href="https://www.schoolofpodcasting.com/six weeks" rel="noopener noreferrer" target="_blank">Podcasting in Six Weeks</a></p><p><a href="https://links.podcastingresources.com/transistor" rel="noopener noreferrer" target="_blank">Transistor Media Hosting</a></p><p><a href="https://supportthisshow.com/buzzsprout" rel="noopener noreferrer" target="_blank">Buzzsprout Media Hosting</a></p><p><a href="https://supportthisshow.com/captivate" rel="noopener noreferrer" target="_blank">Captivate Media Hosting</a></p><p><a href="https://podcasts.apple.com/us/podcast/video-podcast-show/id1889580290" rel="noopener noreferrer" target="_blank">The Video Podcast Show</a></p><p><a href="https://podlink.com/1725822754" rel="noopener noreferrer" target="_blank">Podcast Marketing Trends Explained</a></p><p><a href="https://panelpodcast.com/episodes" rel="noopener noreferrer" target="_blank">The Panel Podcast</a></p><p><a href="https://buzzcast.buzzsprout.com/231452/episodes/19105768-put-your-video-podcast-on-apple" rel="noopener noreferrer" target="_blank">Buzzcast Podcast</a></p><p>Links Mentioned In This Episode</p><ul><li><a href="https://podnews.net/article/video-podcast-hosting-pricing">Video podcast host pricing - comparisons from Podnews</a></li><li><a href="https://podnews.net/update/spotify-video-lockin">Beware Spotify's video lock-in from Podnews</a></li></ul><br/><p>Mentioned in this episode:</p><p><strong>Question of the Month: Favorite Remote Recording Tool</strong></p><p>So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes.</p><p><a href="https://school-of-podcasting.captivate.fm/qotm">Question of the Month</a></p><p><strong>Get Your Podcast Up and Going in Six Weeks</strong></p><p>Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.

This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure, and tools you need to launch a podcast that sounds professional and reaches the right audience.

Ready to stop overthinking and start podcasting? Join Podcasting in Six Weeks today and turn your voice, ideas, and expertise into a show people want to hear.

The best part? It's only $1 

Classes Start June 3rd</p><p><a href="https://school-of-podcasting.captivate.fm/six-weeks">Podcasting in Six Weeks</a></p><p><strong>See Your Show On Podpage</strong></p><p>If you host a podcast, your website should work as hard as your episodes do.

At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience.

No design work. No plugins. No ongoing maintenance.

In less than a minute, you can see exactly what your podcast would look like on Podpage.

Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required)

See your show the way it should look.</p><p><a href="https://school-of-podcasting.captivate.fm/podpage">Podpage</a></p><p><strong>Live Appearances</strong></p><p>I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location.</p><p><a href="https://school-of-podcasting.captivate.fm/where">Where Will I Be?</a></p>

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