S1:E5 Revolutionizing the Checkout: How Choice Impacts Purchase Behavior&nbsp;In this episode of the Retail Razor Show: Data Blades, hosts Ricardo Belmar and Casey Golden are joined by <a href="https://www.linkedin.com/in/georgina-nelson-11ab0631/" target="_blank">Georgina Nelson</a>, CEO of <a href="https://trurating.com/" target="_blank">TruRating</a>, to explore the essential role of consumer choice during the checkout experience. Georgina shares insights gathered from over 14,000 customers across the US, UK, and Australia about their preferences for self-checkout versus manned cashiers. The discussion reveals that while convenience stores see a higher preference for self-checkout, segments like apparel still lean towards manned cashiers due to the nature of the shopping experience. Additionally, data indicates that perception of limited checkout options can lead consumers to spend significantly less. We highlight the importance of retailers investing in offering choices to avoid dips in transaction values and improve customer satisfaction. We also look at practical approaches for retailers to balance between technology and human assistance at checkout, ensuring an optimized customer journey! Subscribe to our Newsletter: <a href="https://retailrazor.substack.com" target="_blank">https://retailrazor.substack.com</a>Subscribe to our YouTube channel: <a href="https://bit.ly/RRShowYouTube" target="_blank">https://bit.ly/RRShowYouTube</a>(00:00) Show Intro(01:12) Georgina Nelson - Perception of Choice is Essential During the Checkout Experience(09:13) Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:<a href="https://bit.ly/LIRBelmar" target="_blank">Ricardo Belmar</a> is an <a href="https://nrfbigshow.nrf.com/retail-voices" target="_blank">NRF Top Retail Voices for 2025</a> and a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2021 – 2025. <a href="https://www.thinkers360.com/tl/profiles/view/3427" target="_blank">Thinkers 360</a>has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at <a href="https://business.gmu.edu/retail/" target="_blank">George Mason University’s Center for Retail Transformation</a>, and is the director partner marketing for retail & consumer goods at Microsoft.<a href="https://bit.ly/LICasey" target="_blank">Casey Golden</a>, is the CEO of <a href="https://www.luxlock.com/" target="_blank">Luxlock</a>, a <a href="https://rethink.industries/top-retail-experts-2024/#%23top" target="_blank">RETHINK Retail Top Retail Expert</a> from 2023 - 2025, and <a href="https://www.retailcloudalliance.com/our-community" target="_blank">Retail Cloud Alliance</a> advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.

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