We kick off with one of those ‘allsorts’ conversations between Fintan and Jon, and this one comes with a warning – nothing graphic is covered, but a cyst being lanced is discussed. Or should that be disgust? Either-or. [0:00 – 24:56]Then, we welcome another author on to the podcast, with a book submitted to the Gambling Book Awards. Alex Duff is our guest, to discuss his terrific book 'Smart Money: The Fall and Rise of Brentford FC'. The conversation explores Brentford's unique journey in football, the impact of data analytics and gambling on the club's success, and the rivalry between key figures Matthew Benham and Tony Bloom. The hosts delve into the Moneyball approach in football, emphasizing the importance of finding value in players and maximizing their potential. The episode concludes with reflections on the future of Brentford FC and the broader implications of their story in the world of sports [24:57 – 1:09:18].Choice quotes:<ul><li>"Brentford's success is down to being smart."</li><li>"It's a tribute to that sort of thinking."</li><li>"I think it basically comes down to money."</li></ul> Alex Duff on LinkedIn: <a href="https://www.linkedin.com/in/alex-duff-35489133/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/alex-duff-35489133/</a>As ever, we thank all of our sponsors for their vibrant and excellent support. They are truly the Top Gun to our Iron Eagle.&nbsp;In no particular order they are:&nbsp; the mighty <a href="https://everymatrix.com/" rel="noopener noreferrer" target="_blank">EveryMatrix </a>– the industry go-to for sportsbook platforms and data feeds. <a href="https://everymatrix.com/" rel="noopener noreferrer" target="_blank">EveryMatrix</a>’s coverage is so damn good, they’re gaining tier-1 operators all the time. If I had to choose my wingman, and it was between an ageing Lou Gossett Jr and EveryMatrix’s Val Kilmer/Iceman, I’m choosing Val every time. No disrespect to Lou, but he really phoned Iron Eagle in.&nbsp;<a href="https://hubs.la/Q02gLC7C0" rel="noopener noreferrer" target="_blank">Optimove</a>, who turn customer data into something special, with tools that make businesses just plain work better. <a href="https://hubs.la/Q02gLC7C0" rel="noopener noreferrer" target="_blank">Optimove</a>, your support helps us make things that are like pulling serious Gs to lose enemy bogies. Yeah, you heard me.Then of course there is <a href="https://www.clariongaming.com/" rel="noopener noreferrer" target="_blank">Clarion Gaming</a>, providers of the magnificent ICE expo (January ’26 in Barcelona) and iGB Live! in London. Yeah, the show where we will all smother ourselves in baby oil before we play beach volleyball. WHOO!The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: <a href="https://www.thegamblingfiles.com/" rel="noopener noreferrer" target="_blank">https://www.thegamblingfiles.com/</a>Subscribe on Apple Podcasts: <a href="https://apple.co/3A57jkR" rel="noopener noreferrer" target="_blank">https://apple.co/3A57jkR</a>Subscribe on Spotify: <a href="https://spoti.fi/4cs6ReF" rel="noopener noreferrer" target="_blank">https://spoti.fi/4cs6ReF</a>&nbsp;Subscribe on YouTube: <a href="https://www.youtube.com/@TheGamblingFilesPodcast" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@TheGamblingFilesPodcast&nbsp;</a>Fintan Costello on LinkedIn: <a href="https://www.linkedin.com/in/fintancostello/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/fintancostello/</a>&nbsp;Jon Bruford on LinkedIn: <a href="https://www.linkedin.com/in/jon-bruford-84346636/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jon-bruford-84346636/</a>&nbsp;Follow the podcast on LinkedIn: <a href="https://www.linkedin.com/company/the-gambling-files-podcast/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/the-gambling-files-podcast/</a>&nbsp;Sponsorship enquiries: <a href="https://www.thegamblingfiles.com/contact/" rel="noopener noreferrer" target="_blank">https://www.thegamblingfiles.com/contact/</a>&nbsp;&nbsp;Get our newsletter: <a href="https://thegamblingfilestldr.substack.com/" rel="noopener noreferrer" target="_blank">https://thegamblingfilestldr.substack.com/</a>

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