CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI.The team at&nbsp;<a href="https://oxfordroad.com/" rel="noopener noreferrer" target="_blank">Oxford Road</a>&nbsp;unveils&nbsp;<a href="https://oxfordroad.com/thought-leadership/orbit/" rel="noopener noreferrer" target="_blank">ORBIT</a>, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money.This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write.Joining&nbsp;<a href="https://www.linkedin.com/in/dangranger/" rel="noopener noreferrer" target="_blank">Dan</a>&nbsp;are the data wizards who made it real:&nbsp;•&nbsp;<a href="https://www.linkedin.com/in/brian-kim-7825467/" rel="noopener noreferrer" target="_blank">Brian Kim</a>&nbsp;(Director of Analytics, Oxford Road)&nbsp;•&nbsp;<a href="https://www.linkedin.com/in/mike-dunsmore-boston/" rel="noopener noreferrer" target="_blank">Mike Dunsmore</a>&nbsp;(Director of Analytics, Reporting and Insights, Oxford Road)•&nbsp;<a href="https://www.linkedin.com/in/peleuses/" rel="noopener noreferrer" target="_blank">Tucker Peleuses</a>&nbsp;(VP of Strategy, Oxford Road)The team unpacks: Why Joe Rogan didn't crack the Top 15, the faith-based performance secret, the genre trap costing you money, and more. Let's get into it."This is what happened when real companies spent real money. If you want to know which podcasts work, start here."–&nbsp;<a href="https://www.linkedin.com/in/dangranger/" rel="noopener noreferrer" target="_blank">Dan Granger</a>&nbsp;(CEO & Founder, Oxford Road)See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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