What happens when you abandon the pitch, lead with vulnerability, and treat sales as a sacred conversation? In this powerful crosspost episode from I Made A Podcast, Matt Drinkhahn—host of The Eternal Optimist—flips the script on traditional business-building. He shares how one emotional moment in a sales meeting (yes, he cried) unlocked a radically honest and high-performing coaching practice. From cold calls and high-pressure quotas to $1M+ in revenue with zero paid ads, Matt dives into the principles of radical ownership, clarity-driven leadership, and relationship-first growth. Whether you’re a recovering perfectionist, a mission-driven entrepreneur, or a leader seeking smarter systems, this conversation is your wake-up call to build with integrity—and win.Chapters:<ul><li>00:00:00 - What Is the Eternal Optimist Really About?</li><li>00:00:43 - How to Land World-Class Podcast Guests</li><li>00:01:45 - What Makes ‘I Made a Podcast’ Different</li><li>00:02:20 - Who Is Matt Ham (and Why You Should Care)</li><li>00:03:37 - How This Podcast Was Built From Scratch</li><li>00:06:22 - Why the Name ‘Eternal Optimist’ Almost Didn’t Happen</li><li>00:10:49 - Behind the Mic: Favorite Guests + Big Lessons</li><li>00:17:08 - The Smart Way to Build a Dream Guest List</li><li>00:24:10 - The Ultimate Pre-Interview Prep Ritual</li><li>00:25:00 - Tools That Make Guest Booking Effortless</li><li>00:26:01 - Unlocking the PR Machine: A Behind-the-Scenes Look</li><li>00:29:53 - Real Talk: How to Build Authentic On-Air Chemistry</li><li>00:36:17 - Mistakes, Lessons & Growth: The Real Podcast Journey</li><li>00:45:30 - If You’re Thinking About Starting a Podcast… Listen to This</li></ul> Links and Resources:<ul><li>I Made a Podcast on Instagram <a href="https://www.instagram.com/imadeapodcast/" rel="noopener noreferrer" target="_blank">@IMadeaPodcast</a></li><li>I Made a Podcast on Facebook ⁠⁠<a href="https://www.facebook.com/61554650756848/mentions/" rel="noopener noreferrer" target="_blank">@IMadeaPodcast</a></li></ul> Thanks so much for joining us this week. Want to subscribe to Eternal Optimist? Have some feedback you’d like to share? Connect with us on <a href="https://podcasts.apple.com/us/podcast/the-eternal-optimist/id1623530310" rel="noopener noreferrer" target="_blank">iTunes</a> and leave us a review!

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