Get our 10 Prompts to Fix What AI Broke: <a href="https://clickhubspot.com/eph">https://clickhubspot.com/eph</a>
Ep. 379
Did you know that more than 74% of the new web pages online today contain some form of AI-generated content?
Recording from GROW Europe, Kipp and Kieran dive into how AI is fundamentally disrupting marketing, shifting it from the era of volume to the era of value. Learn more on why trust is moving from brands to individuals and creators, the seismic changes in search and the rise of AI-first answer engines, and how granular data and AI-powered personalization are reshaping paid advertising and email prospecting.
Mentions
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GROW Europe <a href="https://www.hubspot.com/grow-2025">https://www.hubspot.com/grow-2025</a>
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Perplexity <a href="https://www.perplexity.ai/">https://www.perplexity.ai/</a>
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Claude <a href="https://claude.ai/">https://claude.ai/</a>
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Reddit <a href="https://www.reddit.com/">https://www.reddit.com/</a>
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My First Million <a href="https://www.mfmpod.com/">https://www.mfmpod.com/</a>
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XFunnel <a href="https://www.xfunnel.ai/">https://www.xfunnel.ai/</a>
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VO3 <a href="https://www.vo3ai.com/">https://www.vo3ai.com/</a>
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Sora 2 <a href="https://openai.com/index/sora-2/">https://openai.com/index/sora-2/</a>
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Get our guide to build your own Custom GPT: <a href="https://clickhubspot.com/customgpt">https://clickhubspot.com/customgpt</a>
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! <a href="https://bit.ly/matg-research">https://bit.ly/matg-research</a>
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[Free] Steal our favorite AI Prompts featured on the show! Grab them here: <a href="https://clickhubspot.com/aip">https://clickhubspot.com/aip</a>
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Host Links:
Kipp Bodnar, <a href="https://twitter.com/kippbodnar">https://twitter.com/kippbodnar</a>  
Kieran Flanagan, <a href="https://twitter.com/searchbrat">https://twitter.com/searchbrat</a> 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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