Gero DiMaria knows what it means to go truly viral.He&#39;s an Italian chef & owner of Kucina - Singapore&#39;s first authentic halal food restaurant. But he&#39;s also a bona fide Italian culinary superstar with over 500k followers on social media - 256k on Instagram & 252.6k on TikTok!He took the world by storm with his recent series of viral reels on choosing the best pasta/cheeses in grocery stores, and that had a real trickle down effect on his business.So we dig into all the juicy stuff, including:❓ What does it mean to actually go ‘viral’?❓ What kind of measurable impact has social media had on his business?❓ What is his advice for leveraging social media for businesses?❓ What have his toughest moments been?❓ And who exactly is Gero?!The goal: To understand the role of social media today, what it really means to go viral & how one can leverage on that social media reach to build your own business.Highlights:<ul><li>1:55 Italian childhood</li><li>4:11 What do Italians eat every day?</li><li>5:38 People in Asia aren’t taught to think?!</li><li>10:58 Entering the food industry</li><li>12:13 Work hard to earn your money</li><li>13:33 Your first job sets the bar</li><li>14:49 That English breakfast shift </li><li>16:52 Knowing that the F&B world was for him </li><li>17:33 How to cook the perfect pasta</li><li>20:04 Moving from London to Singapore</li><li>21:58 First job at Pasta Fresca</li><li>23:19 What’s an authentic halal Italian restaurant?</li><li>25:59 Chefs can only be chefs, they can’t run a business</li><li>29:43 Going into marketing & the lost $3000</li><li>31:22 The turning point</li><li>32:39 Content strategy</li><li>35:14 Going truly viral</li><li>36:18 Acting debut</li><li>37:58 Why accept collaborations?</li><li>40:00 Separating his personal brand from his Kucina restaurant</li><li>41:24 The content creation team</li><li>42:48 Advice for entrepreneurs</li><li>44:06 Do you feel like you’ve found your why?</li><li>45:25 What kind of legacy do you want to leave behind?</li><li>46:15 What do you think are the most important qualities of a successful person?</li></ul>📍Show notes:<a href="https://www.sothisismywhy.com/143" rel="nofollow"> </a><a href="https://www.sothisismywhy.com/144" rel="nofollow">https://www.sothisismywhy.com/144</a> 💌 Weekly STIMY Newsletter on the art of storytelling &#43; building your personal brand (&#43;snippets of STIMY behind-the-scenes):<a href="https://sothisismywhy.ck.page/acd5bd1062" rel="nofollow"> https://sothisismywhy.ck.page/acd5bd1062</a>✍🏻 Leave a review on STIMY:<a href="https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442" rel="nofollow"> https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442</a>

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Ep 144: Going viral with 500k following as an Italian Chef | Gero DiMaria Mohammed Omar (Kucina)

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