Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.In This Conversation We Discuss:<ul><li>[00:28] Intro</li><li>[00:53] Learning the fundamentals of consumer marketing</li><li>[02:01] Climbing the ladder one title at a time</li><li>[02:17] Pivoting a century-old business online</li><li>[04:01] Transitioning from wholesale to direct-to-consumer</li><li>[07:33] Balancing wholesale partners with D2C growth</li><li>[10:08] Stay updated with new episodes</li><li>[10:18] Investing ahead for scalable D2C growth</li><li>[13:43] Sponsors: Electric Eye, Freight, Taboola, Next Insurance</li><li>[19:16] Collecting data before knowing how to use it</li><li>[20:25] Leveraging legacy brand recognition online</li><li>[23:05] Relying on product quality to drive loyalty</li><li>[24:08] Driving growth through actionable data insights</li></ul>Resources:<ul><li>Subscribe to Honest Ecommerce on Youtube <a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1</a></li><li>Plus size bras & lingeries for full-figured women <a href="https://glamorise.com/">glamorise.com/</a></li><li>Follow Jon Pundyk <a href="http://linkedin.com/in/jrpundyk">linkedin.com/in/jrpundyk</a></li><li>Schedule an intro call with one of our experts <a href="https://electriceye.io/connect">electriceye.io/connect</a></li><li>Turn your domestic business into an international business <a href="https://www.freightright.com/honest">freightright.com/honest</a></li><li>Performance beyond Search and Social <a href="https://discover.taboola.com/honest/">discover.taboola.com/honest/</a></li><li>Tailored business insurance. Zero hassle. Big savings <a href="https://www.nextinsurance.com/honest/">nextinsurance.com/honest/</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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355 | Segmenting Smarter to Scale Sustainably | with Jon Pundyk

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