Ever wonder how the mesmerizing tunes in your favorite video games come to be? With 24 years of experience in music supervision, our guest Sergio Pimentel is here to quench your curiosity. From his work at PlayStation and Activision Blizzard on beloved games such as SingStar and Guitar Hero, to his journey of setting up Synchronicity Music, Sergio's insights will take you on a fascinating expedition into the industry. He also reveals the behind-the-scenes of his experiences at Big Sync Music and Ninja Tune Records, shedding light on the nitty-gritty of copyright in music supervision. Navigating the complex process of finding and licensing commercial music, Pimentel discusses the role of a music supervisor. He offers his perspective on mediating between different opinions on music, starting from the inception of a game with just a concept document. From the importance of social media in tracking down artists and publishers, to dealing with publishing splits, Sergio's expertise provides a captivating peek into the challenges and rewards of his role. As we wrap up our conversation, we explore the evolving landscapes of the gaming and music industries. Discussing the competitive nature of game publishers and the rise of a DIY approach amongst game developers, we draw parallels with the world of music. Tune in to gain a comprehensive understanding of the various paths to market for games, and discover how game publishers shape the industry. Join us for an exciting exploration of the music that sets the rhythm of the gaming industry.

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The Art of Music Supervision in the Gaming Industry by Sergio Pimentel

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