Are you leaving money on the table by treating enrichment like an optional extra instead of a core service? Do you know how to package and price your enrichment services so they actually make you money? And wouldn’t it help to see what’s working right now for daycares, trainers, and even zookeepers around the world? In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business.  You’ll hear from Tim Jackson, Dean of Enrich U, about his brand-new “House of Enrichment” presentation and the always-popular Dog Daycare Owners Round Table. Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year’s agenda is even stronger than the last. You’ll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence. In this episode, you’ll discover: • Why Enrichment is the Future – And why daycares who ignore it will get left behind. • The House of Enrichment – Tim Jackson’s deep dive into origins, pillars, and practical application. • Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare. • Profitable Puppy Classes – Adam’s blueprint for turning training into an enrichment upsell. • The Best Ticket You’ll Buy All Year – How to secure your spot at the only global enrichment event.  Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click <a href= "https://enrichmentsummit.com/">here</a> now to secure yours! A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal <a href="https://pawpal.uk">here</a>. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: <a href= "https://www.petbusinessmarketing.com/bootcamp">www.petbusinessmarketing.com/bootcamp</a> Need help fixing your business? To join the worlds leading pet business development program go to <a style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href= "https://www.petbusinessmarketing.com/diamond">www.petbusinessmarketing.com/diamondnow</a> If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click <a href= "https://www.petbusinessmarketing.com/diamondnow">here</a> to start now

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Episode 419: The Future is Enrichment: What to Expect at This Year’s Pet Care Enrichment Summit

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