Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what’s working and what’s not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don’t worry, we’ll also have a laugh or two about how confusing all this can be, because who doesn’t love a good irony sandwich? So, buckle up, and let’s turn those numbers into something that actually helps your podcast shine!<h2>Data Sources:</h2><a href="https://podcastsconnect.apple.com" rel="noopener noreferrer" target="_blank">podcastsconnect.apple.com </a>You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. <a href="https://podcasters.spotify.com" rel="noopener noreferrer" target="_blank">podcasters.spotify.com</a>You can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.<a href="https://podcasters.amazon.com" rel="noopener noreferrer" target="_blank">podcasters.amazon.com</a>You can see how many people on Amazon Music are following you, how many downloads you get and how far people listenYour Media HostThis could be <a href="https://supportthisshow.com/captivate" rel="noopener noreferrer" target="_blank">Captivate</a>, <a href="https://supportthisshow.com/buzzsprout" rel="noopener noreferrer" target="_blank">Buzzsprout</a>, <a href="https://supportthisshow.com/blubrry" rel="noopener noreferrer" target="_blank">Blubrry</a>, <a href="https://links.podcastingresources.com/transistor" rel="noopener noreferrer" target="_blank">Transistor</a>, <a href="https://supportthisshow.com/libsyn" rel="noopener noreferrer" target="_blank">Libsyn</a>, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.Google AnalyticsHere you can see the top pages of your website, among many other things. You can find it at <a href="https://analytics.google.com" rel="noopener noreferrer" target="_blank">analytics.google.co</a><a href="https://analytics.googlecom" rel="noopener noreferrer" target="_blank">m</a>YouTube<a href="https://www.youtube.com/davidjackson" rel="noopener noreferrer" target="_blank">YouTube</a> statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zeroAudience SurveyWhen in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "<a href="https://geni.us/tomwebsterbook" rel="noopener noreferrer" target="_blank">The Audience in Listening</a>" by Tom Webster, regarding creating a survey (or use the one built into <a href="https://www.trypodpage.com" rel="noopener noreferrer" target="_blank">Podpage</a>).<h2>Takeaways:</h2><ul><li> Data is your podcasting superpower; it helps you know what's working and what's not. </li><li> If you're seeking sponsors, understanding your audience demographics is absolutely essential. </li><li> Start with the end in mind; knowing your goals helps you get the right data. </li><li> Don't just hope for feedback; ask your audience directly with surveys for better insights. </li><li> Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. </li><li> Remember, marketing your podcast is as essential as creating it; be strategic about your approach. </li></ul> <h2>Links referenced in this episode:</h2><ul><li>E<a href="https://schoolofpodcasting.com/parameters-and-perspectives-to-prepare-for-proven-podcast-marketing-success/" rel="noopener noreferrer" target="_blank">pisode 896 on UTMs</a></li><li>Book - <a href="https://geni.us/momtestbook" rel="noopener noreferrer" target="_blank">The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you</a></li><li><a href="https://geni.us/tomwebsterbook" rel="noopener noreferrer" target="_blank">Book The Audience is Listening by Tom Webster</a></li><li><a href="https://podcastsconnect.apple.com/" rel="noopener noreferrer" target="_blank">podcastsconnect.apple.com </a></li><li><a href="https://podcasters.spotify.com/" rel="noopener noreferrer" target="_blank">podcasters.spotify.com</a></li><li><a href="https://podcasters.amazon.com/" rel="noopener noreferrer" target="_blank">podcasters.amazon.com</a></li><li><a href="https://analytics.google.com/" rel="noopener noreferrer" target="_blank">analytics.google.co</a><a href="https://analytics.googlecom/" rel="noopener noreferrer" target="_blank">m</a></li><li><a href="https://search.google.com/search-console/about" rel="noopener noreferrer" target="_blank">Google Webmaster Dashboard</a></li><li><a href="https://community.schoolofpodcasting.com" rel="noopener noreferrer" target="_blank">School of Podcasting</a></li><li><a href="https://ga-dev-tools.google/campaign-url-builder/" rel="noopener noreferrer" target="_blank">Google UTM Creator</a> - <a href="https://youtu.be/97rbAj1-m_I?si=8mfs_CRTNTyAIbk2&t=83" rel="noopener noreferrer" target="_blank">Video</a></li></ul> DISCLAIMER: All opinions are mine. Some links are affiliate links, meaning that if you buy something through a qualifying link, we may earn a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.Mentioned in this episode:Question of the Month: Where Do You Get Ideas For Your Podcast?I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use...
"How do you ...
...come up with ideas for your podcast?
I need your answer by 4/25/25 Go to www.schoolofpodcasting.com/question<a href="https://school-of-podcasting.captivate.fm/qotm">Question of the Month</a>Everything Your Need - Everywhere Your Need It - Every Question AnsweredAre you ready to take your podcasting skills to the next level? Look no further than the School of podcasting. The number one site for learning how to podcast. 
Here’s why: 
First, you can learn everything you need to know everywhere you go. Whether you’re on your phone, computer, tablet, or TV, the best resources are right here. 

Second, anytime you have a question, Hall of Fame Podcaster Dave Jackson is just one click away, and offers unlimited coaching. 
Throw in the amazing podcaster community that can guide you every step of the way and you have yourself a no-brainer. 
And finally, we’re so confident that you’ll love what you learn, we offer a 30-day money-back guarantee. Don't miss out on this opportunity to elevate your podcasting journey. 
Join us today! at schoolofpodcasting.com<a href="https://school-of-podcasting.captivate.fm/start">School of Podcasting</a>Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community<a href="https://school-of-podcasting.captivate.fm/podcasting-observations">Podcasting Observations</a><a href="https://school-of-podcasting.captivate.fm/survey">2025 Audience Survey</a>

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