In late 2013, Ryan Cohen, cofounder and then-CEO of online pet products retailer Chewy.com, was facing a decision that could determine his company’s future. Should he stay with a third-party logistics provider (3PL) for all of Chewy.com’s e-commerce fulfillment or take that function in house?Cohen worried that the company’s current 3PL may not be able to scale with Chewy.com’s projected growth or maintain the company’s performance standards for service quality and fulfillment. But neither he nor his cofounders had experience managing logistics, and the company’s board members were pressuring him to leave order fulfillment to the 3PL.What should Cohen do? Harvard Business School senior lecturer Jeffrey Rayport discusses the options in his case, “<a href="https://store.hbr.org/product/chewy-com-a/818079?sku=818079-PDF-ENG" target="_blank" style="color: black;">Chewy.com (A)</a>.”Key episode topics include: strategy, supply chain management, operations management, growth strategy, operations strategy HBR On Strategy curates the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week. <ul><li>Listen to the full HBR IdeaCast episode: <a href="https://podcasts.apple.com/us/podcast/chewy-coms-make-or-break-logistics-dilemma/id1156646189?i=1000583026758" target="_blank" style="color: blue;">Chewy.com’s Make-or-Break Logistics Dilemma</a></li><li>Find more episodes of <a href="https://podcasts.apple.com/us/podcast/cold-call/id1156646189" target="_blank" style="color: blue;">Cold Call</a></li><li>Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at <a href="https://hbr.org/" target="_blank" style="color: blue;">HBR.org</a></li></ul>

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