<p>In this episode of Across The Funnel, <a href="https://www.linkedin.com/in/joannemantzouridou/" rel="noopener noreferrer">Ioanna Onasi</a> sits down with <a href="https://www.linkedin.com/in/julie-barberio/" rel="noopener noreferrer">Julie Barberio</a>, VP of Client Solutions at <a href="http://www.sequenceqcs.com/" rel="noopener noreferrer">Sequence Inc.</a>, to explore how a 25-year marketing career, spanning McDonald&#39;s corporate PR to life sciences consulting, shapes a modern approach to client intelligence, trust-based selling, and brand loyalty. Their conversation covers relationship-driven sales in close-knit industries, the role of AI in pre-meeting research and buyer profiling, how Sequence built an in-house pharmaceutical training facility to solve the industry&#39;s looming talent gap, and why storytelling and initiative remain the most durable skills for young professionals entering a market increasingly shaped by AI.</p>


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Ep # 184: How to Use Client Intelligence to Build Trust in Technical Sales ft. Julie Barberio (VP of Client Solutions, Sequence Inc.)

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