On this episode I sit down with Rob Hoffman, who runs a portfolio of profitable SaaS businesses (Contact, Mentions, Kleo). Rob breaks down six proven customer acquisition playbooks using real examples doing between ~$20K and $300K MRR. The episode walks through concrete strategies like waitlist launches, trend-jacking, language arbitrage, AI search, signal-search, and high-ticket ads. You will learn how to go beyond “vibe coding” and use structured marketing systems to get their first customers, raise prices, and scale more predictably.Timestamps00:00 – Intro 04:16 – 1) Waitlist Strategy: Kleo & Mentions Case Study 19:45 – 2) Wave Surfer Strategy: TrustMRR Case Study 27:54 –3) Language Arbitrage Strategy: Teachizy Case Study 33:53 – 4) AI Search Strategy: Tally Case Study 40:30 – 5) Signal Search Strategy: LocalRank Case Study 50:04 – 6) High Ticket Ad Strategy: MailScale Case StudyKey Points<ul class="list-node"><li class="list-item-node">Most indie builders can ship products but struggle to get customers; Rob packages his experience into six repeatable acquisition playbooks.</li><li class="list-item-node">The Waitlist Strategy pairs “edgy sales” content with email nurturing, scarcity, and beta cohorts to quickly reach tens of thousands in MRR.</li><li class="list-item-node">Riding an existing wave (like fake-MRR discourse on X) plus product-led virality can generate huge attention, which is better monetized with ads than subscriptions.</li><li class="list-item-node">Language and geo arbitrage—cloning a winning SaaS into another language/market—combined with non-English SEO is “marketing on easy mode.”</li><li class="list-item-node">AI search (ChatGPT, Perplexity, Claude) is an overpowered channel right now; deep “alternatives/versus/best of” pages are heavily cited and convert far better than Google traffic.</li><li class="list-item-node">Feature-first launches, faceless accounts, and enterprise plans let products like LocalRank and MailScale stack MRR with small audiences, YouTube demos, and high-ticket sales.</li></ul>The #1 tool to find startup ideas/trends -&nbsp;<a class="link" href="https://www.ideabrowser.com/" target="_blank" rel="noopener noreferrer">https://www.ideabrowser.com</a>LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products&nbsp;<a class="link" href="https://latecheckout.agency/" target="_blank" rel="noopener noreferrer">https://latecheckout.agency/</a>The Vibe Marketer - Resources for people into vibe marketing/marketing with AI:&nbsp;<a class="link" href="http://thevibemarketer.com/" target="_blank" rel="noopener noreferrer">thevibemarketer.com</a>Startup Empire - get your free builders toolkit to build cashflowing business -&nbsp;<a class="link" href="https://startup-ideas-pod.link/startup-empire-toolkit" target="_blank" rel="noopener noreferrer">https://startup-ideas-pod.link/startup-empire-toolkit</a>Become a member -&nbsp;<a class="link" href="https://startup-ideas-pod.link/startup-empire" target="_blank" rel="noopener noreferrer">https://startup-ideas-pod.link/startup-empire</a>FIND ME ON SOCIALX/Twitter:&nbsp;<a class="link" href="https://twitter.com/gregisenberg" target="_blank" rel="noopener noreferrer">https://twitter.com/gregisenberg</a>Instagram:&nbsp;<a class="link" href="https://instagram.com/gregisenberg/" target="_blank" rel="noopener noreferrer">https://instagram.com/gregisenberg/</a>LinkedIn:&nbsp;<a class="link" href="https://www.linkedin.com/in/gisenberg/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/gisenberg/</a>FIND ROB ON SOCIALX/Twitter:&nbsp;<a class="link" href="https://x.com/RobHoffman_" target="_blank" rel="noopener noreferrer">https://x.com/RobHoffman_</a>Kleo:&nbsp;<a class="link" href="https://kleo.so/" target="_blank" rel="noopener noreferrer">https://kleo.so</a>

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