Hey, it's Dave Jackson from the <a href="https://www.schoolofpodcasting.com" rel="noopener noreferrer" target="_blank">School of Podcasting</a>! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the <a href="https://www.authormedia.com/the-shopify-trap-why-authors-keep-losing-money/" rel="noopener noreferrer" target="_blank">Novel Marketing podcast</a> hosted by my buddy, Thomas Umstattd Jr..As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to recommend? Today, I'm breaking down the answer to that question and sharing snippets of what I like to call "value bombs," even if that phrase is a bit cringey.Here's what I cover:<ul><li>Why knowing your audience inside and out is key to delivering value.</li><li>How answering your audience's burning questions (like Thomas does) keeps them tuning in.</li><li>The importance of overdelivering—smothering your audience in value so they want to share your show.</li><li>Why direct recommendations from listeners are more powerful than any algorithm.</li><li>Examples of how Thomas Umstattd Jr. teases upcoming content to keep listeners coming back.</li><li>How sharing personal stories alongside expertise can connect with your audience.</li><li>The role of hands-on “boots on the ground” experience versus just listing facts, and how this builds authority.</li><li>Why saving your audience time or money equals big value.</li><li>Teasing future episodes and weaving in stories to keep people engaged.</li><li>The impact of authenticity and showing both sides of a topic.</li><li>My own experiment comparing human podcasting value to AI research, and why the human touch still wins.</li><li>A quick review/demonstration of the new Zoom PodTrack P4 Next and my honest thoughts on whether it’s worth upgrading from the original P4.</li><li>Lessons from a membership site migration disaster—and the importance of always having a backup plan for your content.</li></ul> Websites Mentioned:<ul><li><a href="https://authormedia.com/" rel="noopener noreferrer" target="_blank">AuthorMedia.com</a> — Home of the Novel Marketing podcast.</li><li><a href="https://schoolofpodcasting.com/" rel="noopener noreferrer" target="_blank">SchoolofPodcasting.com</a> — My home base for podcasting education.</li><li><a href="https://www.perplexity.ai/" rel="noopener noreferrer" target="_blank">Perplexity AI</a> — An AI research tool I tested for podcasting advice.</li><li><a href="https://supportthisshow.com/sweetwater" rel="noopener noreferrer" target="_blank">Sweetwater</a> — For buying podcast and audio gear.</li><li><a href="https://supportthisshow.com/backblaze" rel="noopener noreferrer" target="_blank">Backblaze</a> — Backup service I use for safeguarding files.</li><li><a href="https://supportthisshow.com/voomly" rel="noopener noreferrer" target="_blank">Voomly</a> — New video host for my membership site.</li><li><a href="https://www.loom.com/" rel="noopener noreferrer" target="_blank">Loom</a> and <a href="https://supportthisshow.com/tella" rel="noopener noreferrer" target="_blank">Tella </a>— Video tools for creating support and course content.</li><li><a href="https://gumroad.com/discover?a=338854003" rel="noopener noreferrer" target="_blank">Gumroad</a> - Tool to sell digital goods.</li></ul> My big takeaway? To truly deliver value: know your audience, answer their questions, overdeliver, and don't be afraid to share your own stories and expertise. When you save them time, money, or frustration, you make your podcast not only worth listening to—but worth sharing.Takeaways:<ul><li> Delivering value means understanding what your audience actually wants and needs. </li><li> When you smother your audience in value, they'll be much more likely to share your content. </li><li> The absurdity of using Shopify for authors often outweighs its perceived benefits and can lead to losses. </li><li> Kickstarter is surprisingly the best alternative for authors wanting to sell books without the hassle of Shopify. </li></ul> Mentioned in this episode:Back Friday Deal on Podcast Reviews Host: Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you!
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podcasthotseat.com<a href="https://school-of-podcasting.captivate.fm/podcast-hotseat">Podcast Hotseat</a>Question of the Month November 2025What do you wish you had known before starting a podcast?
Go to schoolofpodcasting.com/question and answer, and be sure to tell us a little bit about your show and your website address so we can link to it in the show notes.<a href="https://school-of-podcasting.captivate.fm/qotm">Question of the Month</a>Live AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contact<a href="https://school-of-podcasting.captivate.fm/where">Where Will I Be?</a>

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