Ever wonder why your marketing isn’t attracting the right audience—even when your product is great? In this episode, I sit down with Lisanne Murphy, creator of Lumina Growth Lab and a master of scaling businesses using psychology-driven strategies. We explore what “dream traffic” actually means, why not all leads are created equal, and how understanding your audience’s behavior can cut acquisition costs in half.You’ll learn:<ul><li>Why demographic targeting isn't enough</li><li>How to shift your messaging in response to market dynamics</li><li>The psychology behind scroll-stopping content</li><li>Strategic slowing down for better business clarity</li></ul>Timestamp:00:00&nbsp;Introduction to Psychological Marketing01:04&nbsp;Meet Lizanne Murphy: Scaling Businesses with Psychology02:07&nbsp;Understanding Dream Traffic09:12&nbsp;Psychological Triggers for Immediate Action17:06&nbsp;The Importance of Slowing Down for Business Success22:50&nbsp;Conclusion and Ways to ConnectIf you’re a business owner, coach, or entrepreneur looking to grow smarter—not harder—this episode is a must-listen.Tune in now to discover how to turn dream traffic into loyal clients. Visit Lisanne Murphy:Website:<a href="https://www.intellectualstrategies.com/" rel="noopener noreferrer" target="_blank"> </a><a href="https://themarketingmatrixpodcast.com/" rel="noopener noreferrer" target="_blank">https://themarketingmatrixpodcast.com/</a>LinkedIn: <a href="https://www.linkedin.com/in/lisanne-murphy" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/lisanne-murphy</a>Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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