In this week&#39;s episode of the podcast, I speak with <a href="https://www.linkedin.com/in/daphnetideman/">Daphne Tideman</a>, a product growth expert who runs the <a href="https://daphnetideman.com/newsletter">Growth Waves newsletter</a>. The topic of our conversation is "zero-to-one growth": the tactics developers can utilize to validate and optimize their product to ultimately enable scaled user acquisition.Among other things, we cover:<ul><li>The purpose of early audience validation</li><li>How monetization can be validated without actually being implemented in a product</li><li>How developers can assess product-market fit at various points in the development cycle</li><li>How a developer can recognize that their optimal audience isn&#39;t being served</li><li>How user feedback can contribute to a developer’s understanding of product-market fit</li><li>Whether and how a developer can quantify the scale of their product&#39;s opportunity</li><li>How to recognize product-market fit in the soft launch / beta stage</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://webshop.xsolla.com/home?utm_source=content-syndication&utm_medium=infuencer&utm_campaign=webshop2025&utm_content=MDMPod">Xsolla</a>. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.</li><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://www.universalads.com/">Universal Ads</a> is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv">⁠Marketecture⁠</a>.The Mobile Dev Memo podcast is available on:<ul><li><a href="https://podcasts.apple.com/us/podcast/mobile-dev-memo-podcast/id1423753783" target="_blank" rel="noreferrer noopener">Apple Podcasts</a></li><li><a href="https://open.spotify.com/show/0RCsc3OW1p9jH5YC0qQTp0?si=jgSk98sURta7aWBpjkTpXg" target="_blank" rel="noreferrer noopener">Spotify</a></li></ul>

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Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)

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