There’s a moment in every product where you have to stop tweaking and actually launch. This week, Jason Fried and David Heinemeier Hansson reflect on how 37signals decides when a product is truly ready for its first release. They share how they think about simplifying, sharpening, and ultimately knowing when it’s time to ship.Key Takeaways<ul><li>00:12 – Recognizing when a product is ready to meet the world</li><li>02:55 – Strip things back to the essentials first</li><li>07:32 – Weighing real-world feedback from early users</li><li>10:03 – Add the final layer of polish without overdoing it</li></ul>Links and Resources<ul><li>Fizzy is a modern spin on kanban. Try it for free at <a href='https://www.fizzy.do/'>fizzy.do</a></li><li><a href='https://world.hey.com/jason/quality-the-concept2-rowerg-7f7bb027'>"Quality: The Concept2 RowErg"</a> from Jason's HEY World</li><li><a href='https://sendspark.com/request/The-REWORK-Podcast/hsj7miu9gesm8gq6jm8pr6z9izly0fc2'>Record a video question for the podcast</a></li><li><a href='https://37signals.com/books'>Books by 37signals</a></li><li><a href='https://basecamp.com/pricing'>Sign up for a 30-day free trial at Basecamp.com</a></li><li><a href='https://www.hey.com/world/'>HEY World | HEY</a></li><li><a href='https://www.rework.fm/'>The REWORK podcast</a></li><li><a href='https://www.youtube.com/@37signals/podcasts'>The Rework Podcast on YouTube</a></li><li><a href='https://dev.37signals.com/'>The 37signals Dev Blog</a></li><li><a href='https://www.youtube.com/c/basecamp/featured'>37signals on YouTube</a></li><li><a href='https://twitter.com/37signals'>@37signals on X</a></li></ul>

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