<p>In this episode, Sophia and Allie get clear on what exactly OOUX is, how the ORCA process works, and why everyone is talking about it! If you have heard about OOUX and were wondering what it can do for you in your UX practice, or if you find yourself faced with intense digital complexity and need a way to break it down, this video is for you!

Check out these articles for more on the cognitive science of OOUX: 
"Don't Dead Him - Why Verbs Are Hard and What It Means For the UX Process" - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDR5RXd2eGgxTGhqaV9rLS1ZcGdnWXBLWS1aUXxBQ3Jtc0tsWEhEMEhVY3BmQW1BYzRCT0IzUmk1V3V5c1JvWXpiclNTbkdKbHBVVmpMOXNTWVRmVHRUWGNILWNrdXB6VDZMYnF3TUswdmxpelpPVU12NEdqNl83TGFuRE1nNTgwcnlOb25VdDlIclVSbE1UT1pFVQ&q=https%3A%2F%2Fsophiavux.medium.com%2Fdont-dead-him-why-verbs-are-hard-and-what-it-means-for-our-ux-process-9389a6b2fb8e&v=u3jm1khAcVg" target="_blank" rel="ugc noopener noreferrer">  / dont-dead-him-why-verbs-are-hard-and-what-...  </a>

"UX For Lizard Brains" - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbno5cWExMXJFX2RFZHdnTE5abTh4SXRXY0FPQXxBQ3Jtc0ttQW9abWVDMlI5WVdGYVphTU1PR0Y5R2dXaDkyQ05seFFNWUhVNE5Nc3JTY2h6b1JwakhzRUUwbEpMN3c2ZS1IZzQxS3BFZF8xZzBpOUNBd0RZeE9LUGl0cDU1YzItU1hkNlY5QmxxOWxMVmNUNGpsSQ&q=https%3A%2F%2Falistapart.com%2Farticle%2Fux-for-lizard-brains%2F&v=u3jm1khAcVg" target="_blank" rel="ugc noopener noreferrer">https://alistapart.com/article/ux-for...</a>

"The Object-Oriented User" - <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFM3QnptTlpPaFF2WWt4Z016bnNQR0owRTJYd3xBQ3Jtc0ttbk9kVU4ta3V0aXBmVmZLMGJTZ3dnRmxOT3VCWC05TFRGSlFpY0FjUmVVRWJGemhfTEhDVHJ5ODZ0eGRtVDdwZmdkTGdsaExfV2Z6TWJSc01JUGtiQTR5Y3pfZlFXWTN4YWtaZjU4MUJFd3ZWQTloRQ&q=https%3A%2F%2Fblog.prototypr.io%2Fthe-object-oriented-user-52c5bbdb246c&v=u3jm1khAcVg" target="_blank" rel="ugc noopener noreferrer">https://blog.prototypr.io/the-object-...</a>

👻 Get on the waitlist for the Four UX Fails Mini-Course:
<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjVibzhObkpMSFdLdFJMWHVfamZ1dVdtZm1yZ3xBQ3Jtc0ttRmtQOG5aQTJYWU1adTc0Z3dtNFRxbHg1QmdTMmNNTDBweHc4UHE2REJwSVpIVHJJREtVaXBNUjFsb0s0OURUQ0x4aDgyY2l6VUFRZngtcG42WlpwTUdkTmpCd25kdHNVb2FKZnVCMDB5MUtSWEJPOA&q=https%3A%2F%2Fwww.ooux.com%2Fofferings%2Ffourfails&v=u3jm1khAcVg" target="_blank" rel="ugc noopener noreferrer">https://www.ooux.com/offerings/fourfails</a>
A deep dive into how to detect and prevent these unsavory flavors of unintuitiveness!

⭐️ Join the waitlist for the OOUX Masterclass: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNYSmluRWo1ZDhCMEhjdVlQUllxTmd0X21rQXxBQ3Jtc0trbzV2YlBOS3NCclNXOGF4MGQ0YUhuMG9TOHlSeUZlQ0Vldl8td3ViWEtRXzVXZEVFNXhYVXJDWExUel9IMjVZdjhmTi1kNlFQVDZfbnZRMVNzV0JDRVFpX0xyM0ZhX0luTkRIbFp2OURYMVRSbmUtOA&q=https%3A%2F%2Fwww.ooux.com%2Fspmcwaitlist&v=u3jm1khAcVg" target="_blank" rel="ugc noopener noreferrer">https://www.ooux.com/spmcwaitlist</a>
A 22-hour online course that will help you have more confidence in the face of complexity, design more elegant and resilient digital systems, reduce rework while also having more fun, and overall level-up as an advanced, high-value UXer.</p>


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