Musicians from the Rolling Stones to up-and-coming pop star Bella Kay have one thing in common: <a href="https://www.npr.org/2026/07/13/nx-s1-5849926/influencers-paid-music-promotion"target="_blank" >Influencers are being paid to promote their songs</a>.  On today's show: Who is an industry plant and why does it matter? Fact checking by Tyler Jones.  Your Next Listen — <a href="https://lnk.to/1oGtIcWE"target="_blank" >Two Indicators: the influencer industry</a> Connect with The Indicator — Sign up for <a href="https://npr.org/indicatornewsletter"target="_blank" >The Indicator’s weekly newsletter</a>! — Buy the <a href="https://lnk.to/i3AukBdDWE"target="_blank" >Planet Money book</a> — Find our <a href="https://linktr.ee/indicator_npr"target="_blank" >socials, YouTube and more</a>! — For sponsor-free episodes, <a href="https://plus.npr.org/"target="_blank" >subscribe to NPR+</a> Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening. Learn more at <a href="http://plus.npr.org/"target="_blank" >plus.npr.org</a>. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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Who is a music industry plant? And does it matter?

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