Join Rick and special guest Nate Skiver, founder of LPF Spend Management, as they dive into a fiery discussion about the state of shipping in e-commerce. In this spicy wing-eating challenge, Nate debunks a major shipping myth and shares his expertise from over two decades in the retail and consulting world.In this episode, we explore:<ul><li>The biggest myth in shipping and why it's finally dying a slow death.</li><li>How the e-commerce market has changed, creating more options beyond the "big three" carriers.</li><li>The role of regional carriers and why more retailers are turning to them.</li><li>How shipping technology advancements are making multi-carrier shipping easier to manage.</li></ul> Grab a glass of milk and get ready for a fast-paced, insightful conversation that will change the way you think about your shipping strategy!Today's episode is sponsored by Mirakl.<a href="https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly" rel="noopener noreferrer" target="_blank">https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly</a>

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August 25th, 2025: Shipping Smackdown: Nate Skiver on the Parcel Industry's Biggest Myth

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