<h2 id="phil-gilbert-irresistible-change">Phil Gilbert: Irresistible Change</h2>
<p>Phil Gilbert is best known for leading IBM&#8217;s 21st-century transformation as their General Manager of Design. The transformation became the subject of a Harvard Business School case study, the documentary film The Loop, and feature articles in the New York Times and Fortune Magazine. He is the author of <em>Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success</em> (<a href="https://amzn.to/4rpo939">Amazon</a>, <a href="https://bookshop.org/a/90226/9781394367757">Bookshop</a>)*.</p>
<p>We’ve all been through mandated change initiatives more times than we can count. But what if change wasn’t a mandate, but an offer – or even an invitation? In this conversation, Phil and I explore how to make change irresistible.</p>
<h3 id="key-points">Key Points</h3>
<ul>
<li>Change should be regarded as a high-value-add product.</li>
<li>Don’t mandate change. Offer change.</li>
<li>Your goal is sustained cultural adoption, not improving immediate competency.</li>
<li>Start small, but cover all your bases on a reduced scale. Make a great cupcake instead of a mediocre wedding cake.</li>
<li>People buy brands, not products. Branding change allows you to define the values and message that goes with it.</li>
</ul>
<h3 id="resources-mentioned">Resources Mentioned</h3>
<ul>
<li><em>Irresistible Change: A Blueprint for Earning Buy-In and Breakout Success</em> by Phil Gilbert (<a href="https://amzn.to/4rpo939">Amazon</a>, <a href="https://bookshop.org/a/90226/9781394367757">Bookshop</a>)*</li>
</ul>
<h3 id="interview-notes">Interview Notes</h3>
<p><a href="https://coachingforleaders.com/mp-files/phil-gilbert-how-to-make-change-irresistible.pdf/">Download my interview notes</a> in PDF format (free membership required).</p>
<h3 id="related-episodes">Related Episodes</h3>
<ul>
<li><a href="https://coachingforleaders.com/podcast/engaging-people-through-change-cassandra-worthy/">Engaging People Through Change, with Cassandra Worthy</a> (episode 571)</li>
<li><a href="https://coachingforleaders.com/podcast/better-support-middle-managers-emily-field/">Where Senior Leaders Can Better Support Middle Managers, with Emily Field</a> (episode 650)</li>
<li><a href="https://coachingforleaders.com/podcast/lead-organizational-change-michael-bungay-stanier/">How to Lead Organizational Change, with Michael Bungay Stanier</a> (episode 740)</li>
</ul>
<h3 id="discover-more">Discover More</h3>
<p><a href="https://coachingforleaders.com/free">Activate your free membership</a> for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside <a href="https://coachingforleaders.com/plus">Coaching for Leaders Plus</a>.</p>

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