The Era of AI Agents in Marketing // MLOps Podcast #337 with Joel Horwitz, Growth Engineer at Neoteric3D.Join the Community: <a href="https://go.mlops.community/YTJoinIn" target="_blank" rel="ugc noopener noreferrer">https://go.mlops.community/YTJoinIn</a>Get the newsletter: <a href="https://go.mlops.community/YTNewsletter" target="_blank" rel="ugc noopener noreferrer">https://go.mlops.community/YTNewsletter</a>// AbstractWe’re entering a new era in marketing—one powered by AI agents, not just analysts. The rise of tools like Clay, Karrot.ai, 6sense, and Mutiny is reshaping how go-to-market (GTM) teams operate, making room for a new kind of operator: the GTM engineer. This hybrid role blends technical fluency with growth strategy, leveraging APIs, automation, and AI to orchestrate hyper-personalized, scalable campaigns. No longer just marketers, today’s GTM teams are builders—connecting data, deploying agents, and fine-tuning workflows in real time to meet buyers where they are. This shift isn’t just evolution—it’s a replatforming of the entire GTM function.// BioJoel S. Horwitz has been riding the data wave since before it was cool—literally. He spoke at Spark Summit back in 2014 and penned a prescient piece for MIT Tech Review on data science and machine learning before they became boardroom buzzwords. A former big tech executive turned entrepreneur, Joel now runs Neoteric3D (N3D for short), a digital design and data growth agency that helps brands scale with smarts and style. When he’s not architecting next-gen growth strategies, you’ll find him logging long miles on the trail or coaching his sons’ soccer and baseball teams like a champ.// Related LinksWebsite: <a href="https://www.neoteric3d.com" target="_blank" rel="ugc noopener noreferrer">https://www.neoteric3d.com</a>~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: <a href="https://go.mlops.community/TYExplore" target="_blank" rel="ugc noopener noreferrer">https://go.mlops.community/TYExplore</a>Join our Slack community [<a href="https://go.mlops.community/slack" target="_blank" rel="ugc noopener noreferrer">https://go.mlops.community/slack</a>]Follow us on X/Twitter [<a href="https://x.com/mlopscommunity" target="_blank" rel="ugc noopener noreferrer">@mlopscommunity</a>](<a href="https://x.com/mlopscommunity" target="_blank" rel="ugc noopener noreferrer">https://x.com/mlopscommunity</a>) or [LinkedIn](<a href="https://go.mlops.community/linkedin" target="_blank" rel="ugc noopener noreferrer">https://go.mlops.community/linkedin</a>)] Sign up for the next meetup: [<a href="https://go.mlops.community/register" target="_blank" rel="ugc noopener noreferrer">https://go.mlops.community/register</a>]MLOps Swag/Merch: [<a href="https://shop.mlops.community/" target="_blank" rel="ugc noopener noreferrer">https://shop.mlops.community/</a>]Connect with Demetrios on LinkedIn: <a href="https://www.linkedin.com/in/dpbrinkm/" target="_blank" rel="ugc noopener noreferrer">/dpbrinkm</a>Connect with Joel on LinkedIn: <a href="https://www.linkedin.com/in/joelshorwitz/" target="_blank" rel="ugc noopener noreferrer">/joelshorwitz</a>Timestamps:[00:00] Joel&#39;s preferred coffee[00:53] Agentic workflows in marketing[04:26] Agentic AI vs big data[08:24] Creative outreach automation[13:08] LLMs in marketing optimization[17:36] Traffic relevance[23:36] End-to-end AI workflow[28:10] AI in task automation[32:08] AI systems architecting[38:00] AI vs Thought Leadership[43:10] AI as sparring partner[45:22] AI shifts human roles[48:23] Wrap up

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The Era of AI Agents in Marketing // Joel Horwitz // #337

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