When Ipek Gray launched her business The Born Method™ — a system rooted in decades of her mother’s research but newly introduced to the US — she generated $50,000 in 1:1 coaching revenue in her first year.
Booking 200 private clients in just six months as a new founder, her growth came entirely from community partnerships.
By embedding herself in values-aligned groups, Ipek turned small, trusted circles into a scalable referral engine where 30% of clients were directly community members and the rest were referred by community members.
In this case study, we unpack how Ipek built a profitable coaching business through a simple community-driven workshop strategy.

Connect with Ipek:
<ul>
 <li>Get 15% off the Core Experience when you use the code 'CEO': <a href="https://thebornmethod.com/foundational-session">https://thebornmethod.com/foundational-session</a>
</li>
 <li>
<a href="http://www.thebornmethod.com">www.thebornmethod.com</a> </li>
 <li>IG: <a href="https://instagram.com/thebornmethod">@thebornmethod</a>
</li>
</ul>
Want another case study like this one? Listen to Flo Esho's episode: <a href="https://open.spotify.com/episode/3xTex3IxAEXxI6qR9Fc0NW?si=JIfrAwURRtKNyvjpmSXekg">https://open.spotify.com/episode/3xTex3IxAEXxI6qR9Fc0NW?si=JIfrAwURRtKNyvjpmSXekg</a>
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