Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. In This Conversation We Discuss:<ul><li>[00:00] Intro</li><li>[00:34] Sponsor: Taboola</li><li>[01:44] Building products around customer pain points</li><li>[02:53] Identifying problems through community research</li><li>[05:19] Sponsor: Next Insurance</li><li>[06:32] Balancing product creation with marketing</li><li>[06:48] Building trust through storytelling</li><li>[09:15] Collecting feedback to shape products</li><li>[10:50] Creating scarcity to drive excitement</li><li>[12:38] Identifying niches with specific pain points</li><li>[13:47] Sponsor: Electric Eye</li><li>[14:56] Sponsor: Freight Right</li><li>[16:56] Collecting reviews to build credibility</li><li>[18:37] Training mindset to handle uncertainty</li><li>[21:59] Discovering entrepreneurial instincts early</li><li>[22:29] Focusing on one channel before diversifying  </li><li>[25:34] Leveraging micro-influencers for growth</li></ul>Resources:<ul><li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">Subscribe</a> to Honest Ecommerce on Youtube</li><li>Creating Healthy Happy Lives for Doodles <a href="https://doodwoof.com/">doodwoof.com/</a></li><li>Follow Elina Panteleyeva <a href="https://www.instagram.com/doodwoofco/?hl=en">instagram.com/doodwoofco/?hl=en</a></li><li>Reach your best audience at the lowest cost! <a href="https://discover.taboola.com/honest/">discover.taboola.com/honest/</a></li><li>Easy, affordable coverage that grows with your business <a href="https://www.nextinsurance.com/honest/">nextinsurance.com/honest/</a></li><li>Schedule an intro call with one of our experts <a href="https://electriceye.io/connect">electriceye.io/connect</a></li><li>Turn your domestic business into an international business <a href="https://www.freightright.com/honest">freightright.com/honest</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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359 | Turning Early 100 Buyers into Loyal Advocates | with Elina Panteleyeva

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