This week on The Creator Spotlight Podcast we're joined by Kevin Jon. Kevin is a YouTube strategist, creator, and founder of multiple media businesses. He started as a solo YouTuber, grew and sold his own channels, and now helps brands and broadcasters build profitable content on YouTube. In this episode, we dive into his playbook for growth, monetization, and turning channels into real businesses. __Get your free ticket to The Creator Summit at <a target="_blank" rel="noopener noreferrer nofollow" href="http://live.mightynetworks.com">live.mightynetworks.com</a>__Kevin<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kevinjonw/">LinkedIn</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/thekevinjon">Twitter/X</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@megalomedia">Megalomadia</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.channelcraftagency.com">Channel Craft</a></li></ul>__00:00:00 Who is Kevin Jon?00:00:58 Grow your channel with The YouTube Masterplan00:07:07 How to identify opportunities on YouTube00:09:13 What it takes to get 1M views on YouTube00:19:34 The difficulties of building a media empire00:25:15 What can be learnt from traditional media00:30:01 The most important metrics to track on YouTube00:32:29 Building to biggest YouTube agency in the world00:36:40 Selling a YouTube channel for $100K00:39:20 The value of pre-production00:41:45 Translating tradition media content to YouTube00:44:45 From teenage YouTuber to media entrepreneur00:50:08 Lessons from working in China: Be scrappier00:56:43 Bullish and bearish YouTube predictions

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Ep. 62: He can 10x views in any YouTube niche ft. Kevin Jon

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