Most companies unwittingly undermine their biggest growth opportunities by ignoring the complex morality of social media—where good technology depends on who controls it, and who benefits. Hosted by Eleanor Drage, this episode features Crystal Abidin, Professor of Internet Studies at Curtin University, who exposes the hidden power plays behind platforms like TikTok, revealing how what’s 'good' or 'bad' technology is often a matter of perspective—and power.This eye-opening episode, Eleanor and Crystal explore how social media’s ambivalence shapes youth cultures and influence—covering TikTok’s surprising origins, from climate activism to viral animals, and how state bans and geopolitical tensions transform global online communities. Crystal breaks down how content creators, from neurodivergent communities to cultural niche groups, leverage memes, humor, and subcultural capitals to forge solidarity and push back against systemic inequities.Reading List:<ul><li><a href='https://wishcrys.com/'>https://wishcrys.com/</a></li><li><a href='https://tiktokcultures.com/crystal-abidin/'>TikTok Cultures Research Network</a></li></ul>Her work:<ul><li>Abidin, Crystal. 2026. <a href='https://bookstore.emerald.com/tiktok-and-youth-cultures-pb-9781801175319.html'>TikTok and Youth Cultures</a>. Emerald Publishing.</li><li>Abidin, Crystal. 2026. <a href='https://www.politybooks.com/bookdetail?book_slug=child-influencers-how-children-become-entangled-with-social-media-fame--9781509568024'>Child Influencers: How Children Become Entangled with Social Media Fame</a>. Polity Press. </li><li>Abidin, Crystal, and Natalie Pang (eds). 2025. <a href='https://www.routledge.com/Internet-Popular-Culture-and-Everyday-Politics-Methodological--Ethical-Critiques-from-Southeast-Asia/Abidin-Pang/p/book/9781041024651'>Internet Popular Culture and (Everyday) Politics: Methodological & Ethical Critiques from Southeast Asia</a>. Routledge.</li><li>Gurrieri, Lauren, Jenna Drenten, and Crystal Abidin (eds). 2025. <a href='https://www.routledge.com/Influencer-Marketing-Interdisciplinary-and-Socio-Cultural-Perspectives/Gurrieri-Drenten-Abidin/p/book/9781032907185'>Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives</a>. Routledge. </li><li>Tiidenberg, Katrin, Natalie Ann Hendry, and Crystal Abidin. 2021. <a href='https://www.politybooks.com/bookdetail?book_slug=tumblr--9781509541089'>tumblr</a>. Polity Press.</li><li>Warfield, Katie, Crystal Abidin, and Carolina Cambre (eds). 2020. <a href='https://www.bloomsbury.com/us/mediated-interfaces-9781501356193/'>Mediated Interfaces: The Body on Social Media</a>. Bloomsbury Academic.</li><li>Leaver, Tama, Tim Highfield, and Crystal Abidin. 2020. <a href='https://www.politybooks.com/bookdetail?book_slug=instagram-visual-social-media-cultures--9781509534388'>Instagram: Visual Social Media Cultures</a>. Polity Press. </li><li>Abidin, Crystal, and Megan Lindsay Brown (eds). 2018. <a href='https://www.emerald.com/books/edited-volume/12955/Microcelebrity-Around-the-Globe'>Microcelebrity Around the Globe: Approaches to cultures of internet fame</a>. Emerald Publishing. </li><li>Abidin, Crystal. 2018. <a href='https://bookstore.emerald.com/internet-celebrity-pb-9781787560796.html'>Internet Celebrity: Understanding Fame Online</a>_. _Emerald Publishing.</li></ul>

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