"You learn, you read, you surround yourself with other people. Don't stay isolated behind your computer. You come to things like this. You join groups, you learn what other people are doing, and a lot of it is just understanding the value yourself." -Lisa Campbell Lisa Campbell, author of Beyond Bookkeeping and longtime bookkeeping mentor, joins host Michael Palmer for a special two-episode series recorded live at Accountex Canada 2025 at the Metro Toronto Convention Centre. She shares how a single "midnight moment" pushed her to rebuild her business, break free from burnout, and step confidently into advisory work. In this interview, you'll learn: <ul> <li style="font-weight: bold;">What finally broke the cycle of burnout & overwork</li> <li style="font-weight: bold;">How systemizing business unlocked time, freedom & new opportunities</li> <li style="font-weight: bold;">Why shifting from compliance to advisory starts with mindset</li> </ul> To learn more about Lisa, click <a href= "https://www.accelerate2advisor.com/my-story" target="_blank" rel= "noopener">here</a>. Connect with her on <a href= "https://www.linkedin.com/in/lisa-campbell-994038156/" target= "_blank" rel="noopener">LinkedIn</a>. Order a copy of <a href= "https://www.accelerate2advisor.com/beyond-bookkeeping" target= "_blank" rel="noopener">Beyond Bookkeeping</a>. Time Stamp 01:16 – Lisa shares her "midnight moment" & the push to change everything 03:14 – The shift from having a job to building a business 06:16 – How burnout & overwork showed up in her daily life 07:03 – The mindset change that unlocked growth 08:12 – What "beyond bookkeeping" really means 09:17 – The moment she realized her systems were working 10:26 – How long it took to make the shift & why timing is different for everyone 11:46 – Breaking through time constraints & building structure 12:44 – How she stayed connected to her why during tough seasons 15:11 – How Profit First transformed her business & her clients' 16:20 – Why more clients doesn't equal more profit 18:10 – Moving from hourly work to value & subscription pricing 18:53 – The hidden gold bookkeepers give away for free 20:12 – Why learning, community & awareness help you charge your value 21:23 – Lisa's exercise to uncover value adds 24:12 – How she rewired her thinking & found new opportunities 25:16 – Shifting from compliance work to advisory 26:50 – Building an ecosystem for the entire client journey

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