Is veganism in its flop era? There was a time when veganism – or plant-based food – seemed to be in ascendency: from the early 2010s when Beyoncé adopted a plant-based diet to its height in 2020, when the retail market for plant-based meat made over a billion dollars in sales. And then… things started getting a little more… meaty. From protein-maxxing to the new food pyramid, the culture seems to have shifted. But what does the plant-based food flop era say about our culture, how we think about our food, and how we feel about our future? Special guest host <a href="https://www.npr.org/people/409798174/danielle-kurtzleben"target="_blank" >Danielle Kurtzleben</a>, NPR political correspondent, discusses with writer <a href="http://rachelsugar.com/"target="_blank" >Rachel Sugar</a>, who wrote a <a href="https://www.grubstreet.com/article/veganism-movement-decline-vegan-diet-popularity.html"target="_blank" >piece</a> on the boom and bust of veganism for New York Magazine, and <a href="https://bittmanproject.com/"target="_blank" >Mark Bittman</a>, long-time food journalist and former New York Times columnist who has written about veganism since the early 2010s. Support Public Media. <a href="https://plus.npr.org/"target="_blank" >Join NPR Plus.</a> Follow Brittany on Instagram: <a href="https://www.instagram.com/bmluse/?hl=en"target="_blank" >@bmluse</a> For handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at <a href="https://www.npr.org/podclub"target="_blank" >npr.org/podclub</a>. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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