<h3>Show notes (bullet style)</h3><ul><li>Mike’s path from dentistry plans to pet franchising</li><li>Scaling EarthWise Pet: 3 stores → 200+ units; 9 acquisitions; 51 corporate stores</li><li>Ideal franchisee profile: passion, alignment, “in the trenches” grit, financial readiness</li><li>Regionality & marketing: different buying habits, local ad spend, video & reviews</li><li>Pet nutrition edge: 3-tier Dietitian certification; vet advisory council; AI dietitian for accessible guidance</li><li>Total Pet Care plan (24 months): 250 stores, 150 mobile units, bi-coastal warehouses, e-com + DTC</li><li>Mobile grooming & mobile nutrition pros; delivery tactics</li><li>Culture shift: owner-operator → multi-unit; avoiding “weeds” thinking</li><li>M&A realities: due diligence, fees, team acqui-hires, and bank/attorney orchestration</li><li>Leadership & resilience: risk, failure as learning, anti-shame ethos for customers</li></ul>Resources & Links<ul><li>Guest: Michael Seitz —<a href="https://www.linkedin.com/in/michaelseitzceo"> LinkedIn</a></li><li>EarthWise Pet (Franchising):<a href="https://www.earthwisepetfranchise.com/"> https://www.EarthWisePetFranchise.com</a></li><li>EarthWise Pet (AI Dietitian on homepage):<a href="https://www.earthwisepet.com/"> https://www.EarthWisePet.com</a></li><li>GroomBar:<a href="https://www.groombar.com/"> https://www.GROOMBAR.com</a></li></ul><h3>Key Questions</h3>(01:37) How did you get to where you are today?(04:30) Who would you say are your ideal clients?(07:54) When you say pet store, are you more what would live inside my house(08:28) If we have the nutrition side of it. Tell me a bit more about that one. That one I didn't think about. Is it like, My doctor said this, or is it just, Hey, my dog is old?(11:30) With having the AI version of it, does that make it more accessible, even just financially for people, too?(12:20) How do you get in front of your ideal people?(14:46) Do you help your store owners with their digital marketing? Do you provide that for them or do you host it for them? How does that work?(15:39) Do you give them training on the marketing side of it?(16:09) What are some big goals that you have in the next year or two?(18:25) What's involved in your mobile unit? Is that when someone comes to my house.(19:13)  What do you think is the number one roadblock stopping you?(21:35) What are some of your thoughts on entrepreneurship and franchising?(24:13) How has your experience been with mergers.(29:48) What's some of the best advice that you have ever received?(33:00) What's the best advice that you've ever given?(34:24) We have covered a lot of different things, but is there something that we haven't touched on that you want to?(36:49) All right. Where can we go to learn more about you and what you do?.<h3>Michael Seitz</h3><a href="http://www.linkedin.com/in/michaelseitzceo">www.linkedin.com/in/michaelseitzceo</a><a href="http://www.earthwisepetfranchise.com">www.EarthWisePetFranchise.com</a><a href="http://www.earthwisepet.com">www.EarthWisePet.com</a><a href="http://www.groombar.com">www.GROOMBAR.com</a><h2>Virginia Purnell</h2>Funnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.com<a href="http://www.distinctdigitalmarketing.com/">www.distinctdigitalmarketing.com</a>

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