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<li>Is Netflix's podcast strategy paying off? Writing in <a href="https://puck.news/newsletter_content/what-im-hearing-amazons-sam-altman-dump-desperate-netflix-quintas-wb-exit/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23">Puck</a> ($), and reported <a href="https://awfulannouncing.com/netflix/video-podcast-engagement-numbers-are-low-matthew-belloni.html?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23">in Awful Announcing</a>, Matthew Belloni suggests that "multiple (Netflix) company sources have told me that podcast engagement numbers on the whole are low." Belloni adds that "no video podcast has charted on Nielsen's <a href="https://www.nielsen.com/data-center/top-ten/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23">weekly top 10</a>". 
<ul>
<li>Opinion: These two statements aren't quite enough to suggest that Netflix has failed in adding podcasts. Edison Research reported earlier in the month that <a href="https://podnews.net/update/podcast-shoes#story2">14%</a> of weekly podcast consumers have used Netflix to consume podcasts, and Samba TV has suggested <a href="https://podnews.net/update/netflix-podcasts-stats#story1">13%</a> of Netflix households had consumed podcasts on the platform. As of the engagement figures: Samba TV's <a href="https://podnews.net/update/netflix-podcasts-stats#story1">data</a> showed that 40% of all podcast views on the platform went to The Breakfast Club; which was 3x bigger than the #2 show, a Netflix companion podcast for Bridgerton. If Bridgerton only had 13% of podcast views, you can imagine that there is quite a long tail in popularity - and, if you're just judging daily podcasts by views per episode, well, those engagement numbers might well be "low".</li>
</ul>
</li>
<li><a href="https://www.cbc.ca/news/canada/newfoundland-labrador/tom-davis-suspension-podcast-9.7242352?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23">A councillor in St John's NL, Canada, has been suspended</a> after quoting from comments given by a guest of Steven Bartlett's <a href="https://podnews.net/podcast/idte"><cite>Diary of a CEO</cite></a>, and presenting those claims as medical fact. The claims were made by Erica Komisar, an author and licensed clinical social worker. She isn't a psychologist; and a registered psychologist interviewed by CBC News suggested that the claims made by Komisar were inaccurate.
<ul>
<li>Ireland’s RTÉ writes a piece on the rise of <a href="https://www.rte.ie/news/business/2026/0621/1579388-steven-bartlett-diary/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23">Steven Bartlett’s controversial show</a>.</li>
</ul>
</li>
<li><a href="https://www.semafor.com/article/06/21/2026/the-atlantic-beefs-up-video-podcasts?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23">Semafor reports that The Atlantic is doubling the size of its video team.</a> Podcasts at the magazine have grown by 50% in downloads over the last year, and more than doubled revenue.</li>
</ul><a href="https://podnews.net/update/netflix-podcasts-engagement">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3555/2026-06-23" rel="sponsored">Monitor Your Podcast SEO Now with HOURLY Charting!</a> &mdash; Track your target podcast search terms with Podgagement to see how your podcast ranks every hour across the world. Track even your episode&#39;s search ranking. Try FREE for 14 days. </li><li><a href="https://podnews.net/class-click/3071/2026-06-23" rel="sponsored"> AudienceLift.com - YouTube Growth + Subs 🌟</a> &mdash; 🌟 AudienceLift.com – YouTube Growth + Subs 
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