Today, virtually every streaming platform has a sonic logo, from HBO’s classic “Static Angel” to the iconic Netflix “Tudum.” For Hulu, standing out in such a crowded marketplace has been a process of experimentation and revision. In this episode, we chart the evolution of Hulu’s sonic branding across 5 unique sonic logos. Along the way, the creative team shares unused alternate versions for the first time, and breaks down how they used AI to test their latest sound. Featuring <a href="https://www.linkedin.com/in/daniel-capstick-67571211/?originalSubdomain=uk">Dan Capstick</a> of <a href="https://www.dixonbaxi.com/">DixonBaxi</a>, <a href="https://www.linkedin.com/in/matthew-wilcock-30ab5520/?originalSubdomain=uk">Matthew Wilcock</a> of <a href="https://www.zeligsound.com/">Zelig Sound</a>, and <a href="https://www.linkedin.com/in/reid-thompson-032b953/">Reid Thompson</a> of Hulu.Watch our video shorts on <a href="https://www.youtube.com/@twentythousandhertz">Youtube</a>, <a href="https://www.instagram.com/twentythousandhertz/">Instagram</a>, and <a href="https://www.tiktok.com/@twentythousandhertz">TikTok</a>.Follow us on <a href="https://reddit.com/r/20k">Reddit</a> and <a href="http://facebook.com/20korg">Facebook</a>.Sign up for <a href="https://glow.fm/20k/">Twenty Thousand Hertz+</a> to get our entire catalog ad-free.If you know what this week's mystery sound is, tell us at <a href="http://mystery.20k.org/">mystery.20k.org</a>Follow Dallas on <a href="https://www.linkedin.com/in/dallastaylor/">LinkedIn</a>.Claim your $75 sponsored job credit at<a href="https://www.indeed.com/hertz"> indeed.com/hertz</a>.Get 50% off your first Factor order at <a href="https://factormeals.com/tth50">factormeals.com/tth50</a>.Get 55% off your Babbel subscription at <a href="https://www.babbel.com/20K">babbel.com/20K</a>.Go to <a href="https://www.zocdoc.com/20k">zocdoc.com/20k</a> and download the Zocdoc app for free.Episode transcript, music, and credits can be found here: <a href="https://www.20k.org/episodes/intothehuluverse">https://www.20k.org/episodes/intothehuluverse</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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