How earth friendly are the so-called “earth friendly” products?&nbsp; In the opinion of this week’s guest Justine Potashnik - not very.But she believes she has the answer in her Advanced Soapberry Formula, derived from Himalayan tree nuts.A product like this has a higher cost to create than its competitors, which has her at a juncture - should the company take a lower margin to get onto shelves faster or focus on being premium?&nbsp;Listen in for Marc’s tips on how to make the pivotal decisions in your product sales strategy when entering a crowded market.&nbsp;&nbsp;Want a deeper dive into the topics discussed in today’s show?&nbsp; The paperback edition of Marc’s international best-seller That Will Never Work is out now in bookstores and online:<a href="https://www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182" rel="noopener noreferrer" target="_blank"> www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182</a>&nbsp;Want to be a guest? Head to Marcrandolph.com.&nbsp; While you’re there, sign up for Marc’s newsletter.&nbsp;Feeling social?Tw: @mbrandolphIG: @ThatWillNeverWork&nbsp;LinkedIn: Marc_randolph&nbsp;&nbsp;Marcrandolph.com

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