Guest: Greg Neuenhuis – Private Equity Advisor, Chairman & AI Expert Topic: Unlocking Generative AI for Private Equity & Portfolio Companies🔹 Intro & Background (0:00 – 2:00)<ul><li>Greg shares his 20+ years in PE-backed consumer goods: Baver (Netherlands), Cotterdardoor (UK), Mammoth, Wattbike, and No-Door.</li><li>Passion for AI began two years ago, driven by a belief that GenAI is a business and people challenge—not a tech one.</li></ul>🔹 What is Generative AI? (2:00 – 6:00)<ul><li>Difference: classic AI (recommendations) vs. GenAI (creating content—text, images, plans—and interpreting documents).</li><li>GenAI enables rapid creation of marketing, investment memos, strategic plans, and more.</li></ul>🔹 Common AI Misconceptions in PE (6:00 – 11:00)<ul><li>Myth: It’s a long, expensive IT project.</li><li>Reality: Immediate impact possible—if teams are empowered and trained.</li><li>Greg stresses: “This is a people challenge. CEOs—not just CTOs—must lead the charge.”</li></ul>🔹 High-Impact Use Cases (11:00 – 18:00)<ul><li>Customer outreach & market mapping via AI.</li><li>Recruitment: auto-generated job specs, AI interview notes, candidate matrices.</li><li>AI’s biggest blocker? Lack of training—people haven’t “learned to drive the car” (use GenAI effectively).</li></ul>🔹 Voice Prompting & Real-Time Examples (18:00 – 25:00)<ul><li>Greg showcases how he uses voice to interact with AI—writing emails, brainstorming use cases, even in Chinese.</li><li>Prompts done via speech save time and boost output.</li><li>GenAI as an “intern army”—needs clear direction and oversight.</li></ul>🔹 PortCo Strategy (25:00 – 32:00)<ul><li>PE-backed firms should use GenAI for growth, not just cost-cutting.</li><li>AI can reshape customer journeys and product innovation.</li><li>Link GenAI to value creation plans: “How can AI help us grow faster, better, cheaper?”</li></ul>🔹 Private Equity Funds Must Lead Too (32:00 – 39:00)<ul><li>Many PE funds expect portfolios to adopt AI—but don’t use it themselves.</li><li>Greg supports fund-level training: mapping investment flow to identify use cases in screening, DD, deal memos, legal, and more.</li><li>Example: “Sales Hunt” tool for sourcing targets with AI-powered outreach.</li><li>GenAI allows same-size teams to evaluate more deals and increase velocity—without compromising quality.</li></ul>🔹 Where to Start? (39:00 – 44:00)<ul><li>Overcome fear and decision paralysis.</li><li>AI must be part of culture—non-use should be seen as “cheating the company.”</li><li>Build internal champions to sustain the transformation.</li><li>Key resources:<ul><li>Dr. Ethan Mollick’s LinkedIn & site</li><li>AI Daily Brief podcast</li><li>11Labs’ “ElevenReader” for converting articles into listenable audio</li></ul></li></ul>🔹 Contact Greg (44:00 – 45:00)<ul><li>LinkedIn: @Greg Neuenhuis</li></ul>Key Takeaways:<ul><li>AI is a culture shift, not a tech add-on.</li><li>Empower the entire team to use GenAI in everyday work.</li><li>Start small, build momentum, and tie AI directly to growth strategy.</li><li>Private equity must adopt AI internally to credibly promote it in portfolio firms.</li></ul>Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.🔗 Connect with Alex Rawlings on LinkedIn: <a href='https://www.linkedin.com/in/alexrawlings/'>https://www.linkedin.com/in/alexrawlings/</a> 🌐 Visit Raw Selection: <a href='http://www.raw-selection.com'>www.raw-selection.com</a>

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