From sales director at Mentor Direct Marketing to vice president, European sales, at software solutions giant Cvent, nearly 30 years later, Jamie Vaughan has been in the thick of event technology.  
 
In this episode, a fast, informative 35 minutes, Jamie takes host James Dickson back to the days, the trials of analogue registration, through the impact of digitising the process, and beyond.
 
James highlights SaaS, putting data to work, apps, good and bad technology.
 
An unabashed, eloquent proponent of AI, Jamie talks tracking success, visitor analysis, how physical manifestations of technology are adding to events rather than replacing them, before going on to detail the pandemic’s impact on Cvent, the learnings. And how the company focused on evolution rather than ‘pivoting’.    
 
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