In this episode, Chris Do sits down with Brendan Kane to break down the psychology and structure behind engineering viral content. Brendan explains why most creators fail—not because virality is impossible, but because their intentions and creative frameworks are misaligned with how audiences actually behave.
Together, they unpack the mechanics of “man on the street” videos, the role of tension, conflict, and perspective shifts, and the storytelling patterns that have worked consistently for decades. Chris reflects on trying the format himself, sharing what felt awkward, what unexpectedly succeeded, and what he learned about audience emotional response.

Timestamps
(00:00) — Intro
(05:12) — Built-in tension explained
(10:04) — Know-like-trust strategy breakdown
(15:01) — Awkward moments create tension
(20:03) — Predictable storytelling patterns
(25:07) — Emotion and viewer intention
(30:11) — Designing stories for impact
(35:34) — Brendan’s pivot to social
(40:48) — Perspective-shift questioning style
(45:55) — Letting stories create tension
(50:58) — Why predictable formats work
(55:59) — History of story structures
(01:01:10) — Viral success versus intention
(01:06:22) — Emotional resonance through storytelling
(01:11:40) — Global creators and influence

Check out today's guest, Brendan Kane:
LinkedIn: <a href="https://www.linkedin.com/in/jodie-cook/">⁠⁠⁠</a><a href="https://www.linkedin.com/in/brendanjkane?original_referer=https%3A%2F%2Fwww.google.com%2F">https://www.linkedin.com/in/brendanjkane?original_referer=https%3A%2F%2Fwww.google.com%2F</a>
YouTube: <a href="https://www.youtube.com/@Jodie_Cook">⁠⁠⁠</a><a href="https://www.youtube.com/c/brendankane">https://www.youtube.com/c/brendankane</a>
Website: <a href="https://jodiecook.com/">⁠⁠⁠</a><a href="https://brendanjkane.com/">https://brendanjkane.com/</a>
Instagram: <a href="https://www.instagram.com/jodie.cook_/?hl=en">⁠⁠⁠</a><a href="https://www.instagram.com/brendankane/?hl=en">https://www.instagram.com/brendankane/?hl=en</a>

Check out The Futur:
Website: <a href="https://www.thefutur.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Courses: <a href="https://www.thefutur.com/shop">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Linkedin: <a href="https://www.linkedin.com/company/the-futur/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Podcasts: <a href="https://thefutur.com/podcast">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Instagram: <a href="https://www.instagram.com/thefuturishere/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Facebook: <a href="https://www.facebook.com/theFuturisHere/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
X : <a href="https://x.com/thefuturishere">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
TikTok: <a href="https://www.tiktok.com/@thefuturishere">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Youtube: <a href="https://www.youtube.com/thefuturishere">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>

Check out Chris Do:
LinkedIn: <a href="https://www.linkedin.com/in/thechrisdo/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Facebook: <a href="https://www.facebook.com/BizOfDesign">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Instagram:<a href="https://www.instagram.com/thechrisdo/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
X:<a href="https://x.com/thechrisdo">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
TikTok: <a href="https://www.tiktok.com/@thechrisdo">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Threads: <a href="https://www.threads.net/@thechrisdo">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
Behance: <a href="https://www.behance.net/chrisdo">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Why Your Content Isn’t Connecting w/ Brendan Kane | Ep 404

The Futur with Chris Do

AI Chapters

AI Insights

Reviews