Today’s guest is Robert Brunner, founder and creative director of Ammunition. Robert is one of the world’s foremost industrial designers, having worked on popular products from the iconic Beats headphones to the omnipresent Square terminal to the Barnes & Noble Nook e-reader. In this episode, Robert shares his insights about the role that design plays in connecting people to brands and how he helps companies tell stories through their products.To learn more, visit our website at <a href="https://futureofstorytelling.org/fost-originals/" rel="nofollow">fost.org</a>. For more information on Charlie&#39;s SXSW session, <a href="https://schedule.sxsw.com/2025/events/PP1147020" rel="nofollow">click here</a>. --© 2024 Future of StoryTelling, Corp.Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Madison Brownin collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael SimonelliWith special thanks to Robert Brunner, David Gray, Amy Snook, Bonnie Eldon, Michael Bass, Eitan Wolf, and Megan Worman.

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Taking Design from Good to Great — Robert Brunner

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