Phillip Cantrell shares how failing his way to success led to building Benchmark Realty and a 40-year career filled with lessons on mindset and leadership.In this episode of RealDealChat, Jack Hoss interviews Phillip Cantrell, founder of Benchmark Realty and author of Failing My Way to Success, to uncover decades of wisdom from his entrepreneurial journey — from commercial printing to building one of the fastest-growing real estate brokerages in the U.S.Phillip explains why treating real estate as a business, not a hobby, is key to lasting success. He shares his “4 Cornerstones of Business Success,” lessons from losing and rebuilding multiple companies, and the mindset shift that transforms failure into a foundation for growth.You’ll learn:<ul><li>Why most entrepreneurs fail (and how to avoid it)</li><li>The truth about treating real estate as a real business</li><li>Phillip’s 4 Cornerstones of Success: Work Hard, Observe, Delegate, and Show Compassion</li><li>Why “repeatable processes lead to repeatable outcomes”</li><li>How cross-industry learning fuels innovation</li><li>The dangers of comfort zones and fear-based decision-making</li><li>How to overcome self-doubt and lead with authenticity</li><li>The importance of writing goals and working on the business, not in it</li></ul> 📘 Grab Failing My Way to Success → <a href="https://phillipcantrell.com" rel="noopener noreferrer" target="_blank">PhillipCantrell.com</a>📗 Download a free chapter → <a href="https://phillipcantrell.com" rel="noopener noreferrer" target="_blank">PhillipCantrell.com</a>💡 Want to automate your real estate business with AI?Visit <a href="https://realdealcrew.com" rel="noopener noreferrer" target="_blank">https://realdealcrew.com</a><h2>⏱️ Timestamps</h2>00:00 – Failing my way to success: lessons learned01:00 – Why real estate must be treated like a business02:20 – From commercial printing to real estate investing04:00 – Building Benchmark Realty and growing to 2,000+ agents05:10 – Writing the book to guide future entrepreneurs06:00 – The 4-4-2 business record: wins, losses & ties07:20 – Why businesses fail: lack of problem-solving scale09:00 – How early failures shaped his leadership philosophy10:45 – The Four Cornerstones of Success explained12:10 – Working hard, delegating, observing, showing compassion13:30 – Cross-pollinating business ideas from other industries15:10 – Writing things down & documenting processes17:00 – Getting out of your comfort zone to grow18:30 – Fear, authenticity & the power of being real20:10 – Social media, comparison & the “attack of the naysayers”22:10 – Outgrowing your environment and handling criticism23:30 – Overnight success myths and building strong foundations24:20 – Goal-setting and the importance of writing things down26:00 – Why most people don’t plan — and how to fix it27:30 – The daily writing habit that grows income29:00 – Rapid fire: biggest lies, lessons & books31:00 – Why documenting processes frees you to lead33:00 – Final advice & where to learn more#RealEstateInvesting #EntrepreneurMindset #BusinessLeadership #PhillipCantrell #FailingMyWayToSuccess #RealDealChat #GoalSetting #RealEstateBusiness #LeadershipLessons #BenchmarkRealty #GrowthMindset #FailureToSuccess #PassiveIncome<a href="https://realdealcrew.com/" rel="noopener noreferrer" target="_blank">RealDealCrew.com</a>We empower real estate investors by&nbsp;optimizing your business processes&nbsp;through customized&nbsp;automation and system integration. From lead management to deal closure, we help you build a scalable and efficient operation. Learn more at <a href="https://realdealcrew.com/" rel="noopener noreferrer" target="_blank">RealDealCrew.com</a>LIKE • SHARE • JOIN • REVIEW<ul><li><a href="http://reimastermind.net/" rel="noopener noreferrer" target="_blank">Website</a></li><li><a href="https://podcasts.apple.com/us/podcast/rei-mastermind-network-real-estate-investing-strategies/id1227366661" rel="noopener noreferrer" target="_blank">Apple Podcasts</a></li><li><a href="https://www.youtube.com/channel/UC_6OpKSfSGvgGDG1qtBQw9Q" rel="noopener noreferrer" target="_blank">YouTube</a></li><li><a href="https://music.youtube.com/playlist?list=PLnSjFHWJpJYEickp5SOaiSKOJiCNT_mfd" rel="noopener noreferrer" target="_blank">YouTube Music</a></li><li><a href="https://open.spotify.com/show/4P66jm0Q4PMl7OoZzHMUUZ" rel="noopener noreferrer" target="_blank">Spotify</a></li><li><a href="https://www.amazon.com/music/player/podcasts/f206187b-13a3-443b-85e1-9c59ca6de407/real-estate-investing-with-the-rei-mastermind-network" rel="noopener noreferrer" target="_blank">Amazon Music</a></li><li><a href="https://www.facebook.com/REIMastermindNet" rel="noopener noreferrer" target="_blank">Facebook</a></li><li><a href="https://twitter.com/rei_mastermind" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://www.instagram.com/reimastermindnet/" rel="noopener noreferrer" target="_blank">Instagram</a></li></ul> SUPPORT THE SHOW!<ul><li><a href="https://www.wealthfront.com/c/affiliates/invited/AFFB-WQVR-5LPC-K6S9" rel="noopener noreferrer" target="_blank">If you are new to Wealthfront, and open a Cash Account,&nbsp;you'll get a 0.50% APY boost for 3 months.</a></li><li><a href="https://www.wealthfront.com/c/affiliates/invited/AFFC-2TEM-QFIB-12C9" rel="noopener noreferrer" target="_blank">Open an Automated Index Investing Account or Automated Bond Portfolio, you'll&nbsp;earn $5,000 managed for free.</a></li><li><a href="https://bit.ly/reiappsumo" rel="noopener noreferrer" target="_blank">Get $10 and Reduce Your Business Costs by Shopping at AppSumo • https://bit.ly/reiappsumo</a></li><li><a href="https://drop.com/?referer=3DC729" rel="noopener noreferrer" target="_blank">Get $10 Towards Your First Purchase at Drop • https://drop.com/?referer=3DC729</a></li></ul>

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