<h2 id="marcus-buckingham-design-love-in">Marcus Buckingham: Design Love In</h2>
<p>Marcus Buckingham is the author of two of the best-selling business books of all time and has three of <em>Harvard Business Review’s</em> most circulated, industry-changing cover articles. After spending two decades studying excellence at the Gallup Organization and co-creating the StrengthsFinder tool, he built his own Coaching + Education firm and has been a prominent researcher on strengths, love, and leadership at work. He is the author of <em>Design Love In: How to Unleash the Most Powerful Force in Business</em> (<a href="https://amzn.to/4lXnZhS">Amazon</a>, <a href="https://bookshop.org/a/90226/9781647829919">Bookshop</a>)*.</p>
<p>Most everyone who listens to this podcast wants to go way beyond just hitting numbers and achieving goals. In addition to that, we want so deeply to see the people the work with flourish in their careers. In this conversation, Marcus and I explore the sequence of five feelings that make this work – and why a lot of it comes down to love.</p>
<h3 id="key-points">Key Points</h3>
<ul>
<li>Love dies, not from being killed &#8211; but from forgetting and neglect.</li>
<li>The difference is massive in what we give a top rating to and everything else.</li>
<li>Love is the deep and unwavering commitment to the flourishing of a human.</li>
<li>Shift from leaders making decisions to leaders making experiences.</li>
</ul>
<p>The five feelings follow this sequence:</p>
<ol>
<li>Control</li>
<li>Harmony</li>
<li>Significance</li>
<li>Warmth of others</li>
<li>Growth</li>
</ol>
<h3 id="resources-mentioned">Resources Mentioned</h3>
<ul>
<li><em>Design Love In: How to Unleash the Most Powerful Force in Business</em> by Marcus Buckingham (<a href="https://amzn.to/4lXnZhS">Amazon</a>, <a href="https://bookshop.org/a/90226/9781647829919">Bookshop</a>)*</li>
<li><a href="https://www.designlovein.com">Design Love In</a></li>
<li><a href="https://www.lovethat.com">Lovethat.com</a></li>
</ul>
<h3 id="interview-notes">Interview Notes</h3>
<p><a href="https://coachingforleaders.com/mp-files/marcus-buckingham-how-to-help-people-flourish.pdf/">Download my interview notes</a> in PDF format (free membership required).</p>
<h3 id="related-episodes">Related Episodes</h3>
<ul>
<li><a href="https://coachingforleaders.com/podcast/299/">How to Lead Top-Line Growth, with Tim Sanders</a> (episode 299)</li>
<li><a href="https://coachingforleaders.com/podcast/transcend-leadership-struggles-through-strengths-lisa-cummings/">Transcend Leadership Struggles Through Your Strengths, with Lisa Cummings</a> (episode 692)</li>
<li><a href="https://coachingforleaders.com/podcast/clarifying-values-workplace-people-love-anne-chow/">Clarifying Values for a Workplace People Love, with Anne Chow</a> (episode 712)</li>
</ul>
<h3 id="discover-more">Discover More</h3>
<p><a href="https://coachingforleaders.com/free">Activate your free membership</a> for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside <a href="https://coachingforleaders.com/plus">Coaching for Leaders Plus</a>.</p>

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