AJ and Johnny sit down with neuroscientist Emily Falk to explore why our goals so often collapse after January, and what the brain is actually optimizing for when we make decisions.
Emily explains how the brain’s value system prioritizes the present self over future goals, why environment beats willpower, and how identity, social influence, and habit systems quietly shape what we do every day. From New Year’s resolutions to loneliness, leadership, and purpose, this episode reveals how to design choices that stick by working with the brain instead of against it.
00:00 – Why resolutions fail after January05:00 – The brain’s value calculator and present bias10:00 – Identity, purpose, and what we think is “fixed”15:00 – How social influence shapes what we value20:00 – Loneliness, power, and perspective loss25:00 – Designing environments that change behavior
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Episode resources:
<a href="www.falklab.org">FalkLab.org</a>
Check in with AJ and Johnny!
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decision making, values, behavior change, habits, motivation, identity, purpose, social influence, environment design, loneliness, human connection, neuroscience, choices, meaning, leadership, well-being, resolutions Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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