What if you could invent a sleep product that works all night without a battery? That's exactly what Keith Phillips and Charles did with <a href= "https://www.kickstarter.com/projects/somnibuds/somnibuds-battery-free-sleep-earbuds"> SomniBuds</a>, raising $251,537 from more than 800 backers on Kickstarter. In this episode of the Crowdfunding Demystified Podcast, Salvador Briggman dives into their journey: how a motorcycle communication invention evolved into battery-free sleep earbuds, the pre-launch strategies that helped them build an engaged audience, and the marketing lessons learned along the way. Keith and Charles share insights on: <ul> <li dir="ltr" aria-level="1"> Turning an idea into a hardware product </li> <li dir="ltr" aria-level="1"> Engaging early backers before launch </li> <li dir="ltr" aria-level="1"> Optimizing Meta ads for crowdfunding success </li> <li dir="ltr" aria-level="1"> Handling skepticism and building trust with a novel product </li> </ul> If you're planning your first hardware launch or just curious about crowdfunding innovation, this episode is packed with practical advice from creators who successfully turned a bold idea into a funded product. Resources and Tools Mentioned: <ul> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/coaching">Book a coaching call</a> </li> <li dir="ltr" aria-level="1"> <a href= "http://www.crowdcrux.com/newsletter">Subscribe for Weekly Crowdfunding Tips</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/fulfillrite">Fulfillrite:</a> Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment <a href="https://www.fulfillrite.com/checklist">checklist</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/kickstarter">FREE Kickstarter Course</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.crowdcrux.com/kickstarteraudio">Kickstarter Launch Formula Audiobook</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://www.kickstarter.com/projects/somnibuds/somnibuds-battery-free-sleep-earbuds"> SomniBuds™ - Battery-Free Sleep Earbuds on Kickstarter</a> </li> <li dir="ltr" aria-level="1"> <a href= "https://somnibuds.com/">SomniBuds Official Website</a> </li> </ul>

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EP #540 The Kickstarter Strategy Behind a $250K Launch | SomniBuds

Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

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