<p>Know yourself, and then sell better.</p>
<p>When guest Peter Ahn advises tech founders he encourages them to weave their personal story through their pitches and presentations, building empathy and trust with the audience.  In this interview, Peter and Anika dispel the historical stereotype of the salesperson, forging a new narrative and path for effective selling - a life and professional skill they both value.  As a Korean American tech sales coach, Peter uses his 15 years of corporate enterprise sales experience at industry leaders like Google and Dropbox to now help his own clients and community understand that business relationships can be mutually beneficial.  Peter divulges some of the techniques he uses with clients to get them to know themselves better, championing often underrepresented communities along the way.  Learn more from and connect with Peter at decodingsalespodcast.com</p>


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