In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce. We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.We had a lot of fun recording this episode - let us know what you think!Reach out to Jonnie here: <a href="https://toast-d.co.uk" target="_blank" rel="noopener noreferer">https://toast-d.co.uk</a> EXCLUSIVE WWS OFFERS:To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: <a href="https://www.cavela.com/signup?affiliate=WINNING" target="_blank" rel="noopener noreferer">https://www.cavela.com/signup?affiliate=WINNING</a>Join the bootcamp and elevate your inventory game: <a href="https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp " target="_blank" rel="noopener noreferer">https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp </a>Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: <a href="⁠https://seguno.com/winningwithshopify" target="_blank" rel="noopener noreferer">⁠https://seguno.com/winningwithshopify</a>Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! <a href="https://yoast.com/winningwithshopify-exclusive/" target="_blank" rel="noopener noreferer">https://yoast.com/winningwithshopify-exclusive/</a>Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at <a href="https://taxcloud.com/summer/" target="_blank" rel="noopener noreferer">https://taxcloud.com/summer/</a>Key Takeaways: 00:00 Welcome to Winning With Shopify03:11 Black Friday vs. Advertising — Finding the Right Balance09:26 Planning Ahead: Fire Pit Kit Sales for January11:43 Launch Strategies for Black Friday and Valentine’s Day13:17 The Power of Gift Cards in Boosting Sales18:25 Navigating Product Scenarios and Customer Needs20:38 Will Lowe Explore Wholesale Opportunities?22:41 Inside Shopify: The Wholesale Journey27:36 Managing Seasonal Trends and Consumer Demand32:15 Growing 40% in One Year — What Drove Success34:56 Why the Customer Should Be Central to Your Business36:31 Expanding Internationally: Taking the Brand Beyond the UK39:11 Top 5 Lessons Learned from Building Toasted

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