Episode 81 of<a href="https://www.techbuzzchina.com/" rel="noopener noreferrer" target="_blank"> Tech Buzz China</a> continues our series of audio experiments, and features co-host Rui Ma in conversation with Wharton professor <a href="https://online.wharton.upenn.edu/faculty/karl-t-ulrich/" rel="noopener noreferrer" target="_blank">Karl Ulrich</a> on his latest book, <a href="https://www.amazon.com/Winning-China-Stories-Success-Failure/dp/1613631081" rel="noopener noreferrer" target="_blank">Winning in China</a>. The book was co-authored with Wharton Global Fellow <a href="https://wsp.wharton.upenn.edu/book_author/lele-sang/" rel="noopener noreferrer" target="_blank">Lele Sang</a>, and presents 8 carefully researched case studies of successes and failures, from Amazon to Sequoia Capital. The episode is a recording of a conversation that was broadcast live on the Clubhouse app on February 1.&nbsp;As Tech Buzz continues to broaden our content formats, you can follow us at <a href="https://www.techbuzzchina.com/" rel="noopener noreferrer" target="_blank">techbuzzchina.com</a>, subscribe to our <a href="https://www.youtube.com/channel/UCLiL6KExEVVIBFpAxYbuJfQ" rel="noopener noreferrer" target="_blank">YouTube channel</a>, join us in the Inside Asia group on Clubhouse, tweet at us at <a href="https://twitter.com/techbuzzchina" rel="noopener noreferrer" target="_blank">@techbuzzchina</a>, and write to us at <a href="mailto:rui@techbuzzchina.com" rel="noopener noreferrer" target="_blank">rui@techbuzzchina.com</a> &amp; <a href="mailto:ying@techbuzzchina.com" rel="noopener noreferrer" target="_blank">ying@techbuzzchina.com</a>. As always, our transcripts are available on our website, as well as at <a href="https://pandaily.com/" rel="noopener noreferrer" target="_blank">pandaily.com</a> and <a href="https://supchina.com/" rel="noopener noreferrer" target="_blank">supchina.com</a>.&nbsp;If you are a Tech Buzz listener and would like a free copy of Karl and Lele’s book, please email us at <a href="mailto:ying@techbuzzchina.com" rel="noopener noreferrer" target="_blank">ying@techbuzzchina.com</a>.&nbsp;&nbsp;Thank you to our teams at SupChina and Pandaily, and especially Bryce Ye, Kaiser Kuo, and Jason MacRonald. If you enjoy our work, please leave us an iTunes review! They do matter and we appreciate it so much!

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Ep. 81: What it takes to win in China - Rui Ma with Karl Ulrich

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