themselves to become better? While the experience economy remains important, Strategic Horizons cofounder B. Joseph Pine II argues that it&#039;s not enough to acquire and retain customers in today&#039;s competitive environment. He sees the next wave in business as one focused on offering outcomes to customers - and that might even mean only getting paid when customers succeed. He shares how this model might actually reduce risk, what it means in a world of AI and mass personalization, and ways that companies can truly deliver on their promises. Pine is author of the book The Transformation Economy: Guiding Customers to Achieve Their Aspirations.

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