Navigating partnership trends, comparing the big three AI platforms, and Pinterest best practices. ----- Welcome to episode 548 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down with our very own Emily Walker to talk through the updates shared in our latest blogging newsletter. Food Blogging News Roundtable: Brand Partnership Trends, AI Platform Comparisons, and Pinterest Best Practices In this episode, Bjork and Emily break down exactly how to navigate the "Big Three" AI tools (ChatGPT, Gemini, and Claude) and explain why building deep brand authority is your best defense in the changing search landscape. If you want to future-proof your business, doubling down on your niche expertise is no longer optional — it's essential. They'll then shift gears to practical platform strategies, covering why Pinterest is suddenly obsessed with your site's user experience and the specific metrics that actually drive YouTube growth. Whether you are planning your holiday marketing or just trying to streamline your workflow, this episode is packed with tips to help you adapt without sacrificing quality. Three episode takeaways: - The "big three" AI assistants aren't all the same: Bjork and Emily break down the key differences between ChatGPT, Gemini, and Claude. It's not about picking just one; it's about knowing which tool has the right "personality" and strengths for the specific content task you're tackling today. - Brand authority is your new SEO superpower: With AI changing how people search, keyword optimization isn't enough anymore. You'll hear about why doubling down on your niche and proving you are the expert is the best defense (and offense) in the era of AI-generated answers. - YouTube and Pinterest are craving different things right now: Stop treating all visual platforms the same! Pinterest is prioritizing user experience and site functionality, while YouTube is all about watch time and that crucial first click. Plus, Bjork and Emily chat through why consistency is still king for growing an audience through video. Resources: <ul> <li><a href="https://www.foodbloggerpro.com/">Subscriber to the Food Blogger Pro newsletter!</a></li> <li><a href="mailto:emily@foodbloggerpro.com">Shoot Emily an email if you have any ideas for articles you want covered in the newsletter!</a></li> <li><a href= "https://www.searchenginejournal.com/chatgpt-vs-gemini-vs-claude-what-are-the-differences/561138/"> ChatGPT Vs. Gemini Vs. Claude: What Are The Differences? — Search Engine Journal</a></li> <li><a href="https://chatgpt.com/">ChatGPT</a></li> <li><a href="https://claude.ai/">Claude</a></li> <li><a href="https://gemini.google.com/app">Gemini</a></li> <li><a href= "https://www.foodbloggerpro.com/podcast/maximize-efficiency-with-ai/"> Episode 541 of The Food Blogger Pro podcast: Maximize Efficiency with AI (Without Losing Your Voice) with Trey Griffin from Raptive</a></li> <li><a href= "https://www.simplepinmedia.com/how-to-get-discovered-on-pinterest/"> Episode 446 of the Simple Pin Podcast: How to Get Discovered On Pinterest</a></li> <li><a href= "https://www.searchenginejournal.com/the-role-of-brand-authority-and-e-e-a-t-in-the-ai-search-era/561122/"> The Role Of Brand Authority And E-E-A-T In The AI Search Era — Search Engine Journal</a></li> <li><a href= "https://later.com/blog/the-creator-first-holiday-marketing-guide-for-brands/"> The Creator-First Holiday Marketing Guide for Brands — Later</a></li> <li><a href= "https://www.foodbloggerpro.com/blog/5-things-learned-youtube/">Top 5 Tips for Food Bloggers on YouTube — Food Blogger Pro</a></li> <li><a href= "https://www.foodbloggerpro.com/podcast/carla-lalli-music/">Episode 511 of The Food Blogger Pro podcast: The Cost of Content and Why Carla Lalli Music left YouTube</a></li> <li><a href="https://ads.google.com/aw/keywordplanner/home">Google Keyword Planner</a></li> <li><a href="https://www.semrush.com/">Semrush</a></li> <li><a href="https://geniuslink.com/">Genius Link</a></li> <li>Follow Food Blogger Pro on <a href= "https://instagram.com/foodbloggerpro">Instagram</a></li> <li><a href= "https://www.facebook.com/groups/foodbloggerpropodcast">Join the Food Blogger Pro Podcast Facebook Group</a></li> </ul> Thank you to our sponsors! This episode is sponsored by <a href= "https://www.memberkitchens.com/?utm_campaign=fbp&utm_medium=web&utm_source=fbp&utm_content=show_notes"> Member Kitchens</a> and <a href= "https://raptive.com/">Raptive</a>. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started <a href= "https://www.foodbloggerpro.com/work-with-us/">here</a>. If you have any comments, questions, or suggestions for interviews, be sure to email them to <a href= "mailto:podcast@foodbloggerpro.com" target="_blank" rel= "noopener">podcast@foodbloggerpro.com</a>. Learn more about joining the Food Blogger Pro community at <a href= "https://www.foodbloggerpro.com/membership">foodbloggerpro.com/membership</a>.

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