In this episode, Kathy Taranto sits down with <a href='https://www.instagram.com/karenthecobb/'>Karen Cobb</a>, Marketing Director at <a href='https://greatskinkc.com/'>AesthetiCare Medspa</a>, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.Talking Points<ul><li>The story behind AesthetiCare’s End of Summer Party</li><li>What it takes to plan a large-scale event</li><li>Marketing strategies that drive attendance and sales</li><li>How the team prepares for success</li><li>Post-event follow-up and lessons learned</li></ul>Resources Mentioned<ul><li><a href='https://greatskinkc.com/'>AesthetiCare Medspa </a></li><li><a href='https://mintaesthetics.com/'>MINT Aesthetics</a></li><li><a href='http://cosmeticphysicianpartners.com/'>Cosmetic Physician Partners (CPP) </a></li></ul> Ad Links & Mentions<ul><li><a href='https://mintaesthetics.tovuti.io/subscription-plans'>Online E-courses</a></li><li><a href='https://mintaesthetics.tovuti.io/courses/course/events-big-small-a-virtual'>Events: Big, Small & Virtual E-course</a></li><li><a href='https://mintaesthetics.tovuti.io/courses/course/superstar-staffing'>Superstar Staffing E-course</a></li><li><a href='https://mintaesthetics.tovuti.io/courses/course/tuesday-training-recordings'>Tuesday Training</a></li><li><a href='https://mintaesthetics.com/renee-john-uniforms/'>Renee John Uniforms</a></li></ul> Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.

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Episode #70 - The Strategy Behind AesthetiCare’s $3.7M Open House with Karen Cobb

Making a (Multi) Million Dollar MedSpa

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